How To Build A Two-Step Funnel And Connect Your Email Service Provider

Marketing Psychology Masterclass It's Time To Build Some High-Performing Funnels!
17 minutes
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Transcript

Hello and welcome. In this video, I would like to show you how to create a two step funnel and how to connect it to your autoresponder. Okay, let's start. As you know, I usually start with planning. So, first thing I'm going to do is I'm going to select an opt in page. Okay, so this is going to be the opt in page as I said to step for now and then I need a thank you page.

We have it right here. Here is the thank you page. Okay. Okay, great. So what I want to achieve is when I drive traffic to the opt in page and when people opt in, they will be sent to the thank you page but in the same time, they will be added to my Active Campaign list. This is my email service provider and after that, they will trigger an automation so it will be correct for me to Put an email here like this so I know what's going on.

And the first email, the first email is going to be, let's say a welcome email. Okay, then I'm gonna have another email. The second one is gonna be valid email number one, let's say, maybe I will have two more like that value, email number two and number three. After that, I might want to do a hard sell, for example. So let's do it. Let's do it this way.

Let's add one more video. One it's going to meet follow through. So providing value plus soft, soft sale, meaning I'm going to mention that I have a promotion I have an offer running. And it's not the email is not going to be about the offer itself, but I will mention it somewhere in India for the email. And then in email number four, it's going to be hard sale deadline. Okay, so here I'm basically sale I made this email will be 100% promotional, and I'm notifying the people that the offer expires in X amount of hours for example, okay, let's do it this way.

So this is a very, very simple for now. And to do that. Let's take a look at the steps First, I'm going to have to create two pages. I will use privacy Connect for two pages of the funnel, then I'll have to create a list in Active Campaign the email service provider then I have to create an automation, right for these emails to be sent out. The third and after that, of course, we should never forget, step four is test the funnel. Okay, let's get started.

So the two pages Let me open my WordPress admin pages here add new page. Let's be let it be. Okay, free book Udemy students. Let's launch it with thrive architect. I'm not going to be building the pages from scratch. And for that reason, I will use the templates.

I loved him very much. Want to use this one? Okay. Flat, the set is flat. And I would like to use just the two the first two pages. So flat lead generation and flat confirmation.

Okay, let's start with this one. It's loading. Okay, so now here, your report here. So I'm going to be giving a free ebook as an ethical bribe. So I'm going to remove this and I'm going to add an image then the cover ebook, unlimited leads, where is it? It's right here.

Insert Okay, great. Maybe I want to do image style here. They are. It's it's a bit too much. Okay, this one I like lifted style number one. Now as you can see, the colors are not matching.

There are too many things going on here in terms of colors, and I don't Like that I want to keep it simple, maybe three colors max. So for that reason, I'm going to do some changes here. The first one is this headline. Okay, controversial free report reveals Okay, so let's discover this color. OK, it's copied to the clipboard then highlighted, go to color, paste and apply. Okay, now it should match the color.

Okay, next, what I'm going to do is I would like to change the color of the button. Okay. Look, it's looking better now, but I would like to add some bullet points, okay, highlighting the most important benefits. The people who will download and read the book will are going to get so go to the play. And then you will have to find what was the name stealth lists. Okay, so I want to change the colors as well here apply that's let's write something okay now we have the bullet points.

What about the law? I will remove the text. I will add an image here drag and drop and then I'll have to find my local or is my local. Here it is. Insert let's resize it, make it smaller. Okay, and then I don't like the colors too many colors again.

So let's play with the image effects. grayscale, like in white, Okay, perfect. I like it now. Okay, next, maybe you want to put in your disclaimer here. go to this link. Insert your link here.

Okay. Okay, so the first page is ready. Let's save the work. Now let's create another page and this one will be paying to Udemy students publish launch thrive architect. Let's find the template fluffed conformation, choose template Okay, basically here we have to do very little editing for this for this particular case. You just change the logo and you got the point I'm not gonna do that to waste your time.

And you want to insert the subject line here and from name here for example flooding me right off in such a claim your free ebook. Okay, so then disclaimer, let's save it. Okay, it is saved now. What else so we created two pages This is done. Now we're going to have to create a list inactive campaign. I'm using Active Campaign if you're using MailChimp, which I recommend for a start because it's free.

And basically you will have to do the same thing you We'll have to create a list. Other new lists in this one is going to be Udemy students test. Okay, the list is added. Now, since we have the list, we're going to have to create the automation. Go to automations new automation from scratch, continue what's the start? Okay when someone subscribes to a list let him Let this be a start.

Not always but Udemy students here is the one wrong it was for please start. What is the first thing I would like to do? Send an email, create an email. welcome email. Okay. But basically this is not the subject line.

This is just for your information how you structure the automation in Active Campaign. I'm gonna write welcome email create. You can start from scratch or you can use something that already exists. For example, I'll use this one URL welcome plus for your free ebook and then I'll put the link of the free ebook okay. Save and Exit the first email of the automation the sequence is ready. And I want it to be sent immediately.

So I'm not going to put any delays here. Then let's do another one. How many of you do say 12345? Okay, so we will have total of five emails in for this particular automation, but I want to send them in a period of 24 hours. So the first one will be sent immediate, that's okay. But then I will I would like to add the weight condition is the weight condition here.

Wait for a specific period of time and that would be I usually go for hours. This is how I'm used to work 24 hours okay. So, let's do the same here. Okay, that's gonna be it. So we end the automation This is how it looks like let's make it active. Okay, great.

So our automation is ready. Okay, now let's build life let's connect everything together. This is a two step squeeze page. So that means when people click on the button, a pop up will appear where they will have to enter their email and in end first name so in thrive architect these pop ups are called thrive lightboxes right here so you go to thrive lightbox and this is the one we are going to edit. Basically, it was this lightbox was generated the moment we chose the title Okay, so I'm gonna edit with thrive. In here in this box, you choose the email service provider, you would like to connect to the form, connect form to service, Active Campaign.

Then we have to choose our mailing list. Here we go Udemy students this, this is the mailing list. Continue the forms, email to be required and name that's good. I can add another field if I want next. So what happens when they fill out the form and submit it? Well, I want to redirect the user to the thank you page.

So I click here redirect to custom URL. And then I'm going to have to copy and paste the exact URL of the table. To page see, okay, this is great. Now what about the button? I also don't think this is the right color for us. Okay, I like it better now.

Let's edit the button edit form elements. You have to click at four elements in order to edit the fields here and the button. You should know that it took me a bit to find it out when I started. Now we go to typography. Let's make it bigger. Okay.

Now, if you want to get fancy, let me show you what you can do. I can click here on name. And then you can choose an icon right you can edit an icon here. Let me show icon Do we have a person safe in preview? Now what is the next step? Now?

We connected the email service provider to the funnel. Now we're going to have to test the funnel right. Okay, so here we are. This is the squeeze page. I submit my information it's loading. And I'm redirected to the thank you page as you can see, thank you to my students.

Okay, great. But now I should receive an email from Active Campaign with the free gift Okay, great. As you can see, this is me in the queue one person. So basically what that means is I should have received the first email. Okay, and now I'm waiting 24 hours now received the second one and the third one and so on. Now let's take a look.

Okay, what do you mean right? Welcome. Okay. And here is the free gift. I can download it now. Awesome.

So the funnel is working fine. Let's take a look for a while the last time Okay, we created the pages list the automation with this in the funnel. Okay, basically this funnel is ready to go live. I can start driving traffic to it. I hope this has been helpful. Thank you very much for watching, and I'll see you in the next one.

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