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URL:https://www.learndesk.us/class/4716143631663104/lesson/e86126eae9b3683c38cfeb1cea874c63?ref=outlook-calendar
SUMMARY:Supplemental Readings on Brand Research
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class/4716143631663104/lesson/e86126eae9b3683c38cfeb1cea874c63?ref=outlook-calendar
DESCRIPTION: 
Marketing Research
Brand Research Topics
Types of Research for Brands
Understanding the Customer
The Ten Most Important Things to Know About Your Customers
Marketing and the Deep Understanding of Human Behavior
New Brands Require Research
Exploratory Brand Research
Brand Research a Must for Brand Positioning
Brand Positioning and Consumer Research
Logo Research
Drawing Brands From Memory
Values Research
Qualitative Research Leads to Emotionally Compelling Brands
Projective Research Techniques
Peeling Back the Onion: Convenience and Accessibility
Marketers Must Interact with Customers: Anthropological Research
Co-creation
Implicit vs. Explicit Purchase Motivators
Laddering Research
Focus Group Moderation
What Brand Equity Studies Can Reveal
Brand Equity Measurement 101
Brand Equity Measurement 101
Brand Equity Measurement
Awareness - The Cornerstone of Branding
Brand Accessibility
Common Problems in Brand Equity Measurement
Measuring a College of University's Brand Equity
Conjoint...

https://www.learndesk.us/class/4716143631663104/lesson/e86126eae9b3683c38cfeb1cea874c63?ref=outlook-calendar
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