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URL:https://www.learndesk.us/class/4716143631663104/lesson/029767551830b2d2751ef1a32eebdf75?ref=outlook-calendar
SUMMARY:Supplemental Textbook: "Brand Aid" by Brad VanAuken
DTSTART;TZID=America/Los_Angeles:20260514T190000
DTEND;TZID=America/Los_Angeles:20260514T200000
LOCATION:https://www.learndesk.us/class/4716143631663104/lesson/029767551830b2d2751ef1a32eebdf75?ref=outlook-calendar
DESCRIPTION: 
‘It's great to have strong brand customers love and are happy to pay a premium for, but when a brand gets overextended, under-advertised, overpriced, or develops other problems, few entrepreneurs know what to do. In Brand Aid, author and marketing consultant Brad VanAuken goes a long way toward remedying these problems.’ By Mark Henricks, Entrepreneur Magazine,
‘Quite possibly the best book I have seen on the topic of creating and maintaining a "brand" is Brad VanAuken’s Brand Aid. It will prove to be a powerful resource to anyone wrestling with the challenge of the entire process of building a high-impact brand and troubleshooting the issues that come with it. If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read again.
Bookviews by Alan Caruba, VanAuken has distilled his enormous practical knowledge about the theory and practice of brand management into this smart volume. The book is...

https://www.learndesk.us/class/4716143631663104/lesson/029767551830b2d2751ef1a32eebdf75?ref=outlook-calendar
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