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URL:https://www.learndesk.us/class/4716143631663104/brand-research?ref=outlook-calendar
SUMMARY:Brand Research
DTSTART;TZID=America/Los_Angeles:20260514T190000
DTEND;TZID=America/Los_Angeles:20260514T200000
LOCATION:https://www.learndesk.us/class/4716143631663104/brand-research?ref=outlook-calendar
DESCRIPTION: This is a comprehensive introductory course to brand research. It focuses on how to use marketing research successfully in building brands and it highlights the most important marketing research issues and considerations. Further, you will learn about more than 40 different qualitative and quantitative research methodologies and when it is appropriate to use each.
The course also provides an in-depth look at brand equity measurement and introduces the five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility, and emotional connection. It highlights other brand research including brand positioning, brand extension, naming, logo, marketing copy, and advertising research and it covers market segmentation research in depth. In the brand positioning research segment, you will learn how to create brand positioning maps.
Further, you will learn about the qualitative techniques of laddering, projection, analogies, metaphors, and guided...

https://www.learndesk.us/class/4716143631663104/brand-research?ref=outlook-calendar
STATUS:CONFIRMED
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