Making a good first impression. You've probably heard the saying that says you never get a second chance to make a first impression. And you've also probably heard the saying, Don't judge a book by its cover. But we do we do it all day long. We judge books by covers and your book cover can be you it can be your stand. So your stand will be the incarnation of your business and your brand.

Your stand is you as far as delegates are concerned. What they see is what they think they'll get if they did business with you. So if you stand look sloppy they think you're doing sloppy business and that you your business are both like that. In two seconds. They decide yes or no. And either approach you or walk straight past.

If you want people to perceive your company as warm, friendly, helpful and inviting. Then you or the people who stuff your stand, have to create this impression. exhibitors that Stan huddled together talking to themselves eating chatting on the phone, reading put people off, some delegates could have traveled 20 3050 miles to get to that exhibition to talk to someone just like you, and you're totally ignoring them. And being ignored, makes prospects which the delegates are, in a lot of cases frustrated and angry. Also, if the people on your stand there will little or nothing about your products or services, they will leave a lasting negative impression on those people who do stop by. So, a delegate does a perfectly normal question about your product or service.

And a reply like, Oh, my boss would need to answer that question. He's on his lunch break now, but it'll be back in about half an hour or so. So just if you can pop back there, I'm sure we'll have an answer for you. Nine times out of 10. The interested party is not returning. Even worse is the aggrieved party may be telling others about their experience on that stand.

Now think about it. They're walking around, looking at Stan's chatting to maybe some friends or people. They don't Even though and the conversation goes something like, I've been there long, yeah, about three quarters of an hour. How's it going for you? What's going on? Say it's going okay, what's going okay?

Till I went to stand? 26. What happened there? Well, the guy on the stand, that's a simple question, and he hasn't got a clue. He just said to me, his boss would be the best one to answer my question. He's on lunch break, but he should be back in about half an hour.

So can I pop back then? He thinks I've got all day Sunday. So the conversation goes around and it spreads. Visitors Now drop and the boss doesn't even know why. So make sure the impression you make is a good one.