Exhibition Marketing Materials

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Transcript

So now let's look at marketing literature. So, when you're planning your marketing literature, remember these two things. Most marketing material given out of exhibitions does not make it home. It rarely makes it out of the venue, nevermind to home or office. And it will be the only thing they have to remember you by. So your marketing material, like your message has to stand out and speak to the hot buttons.

Those are the emotional mind triggers of your target audience. think clearly about what lasting impression you want them to have on you and your business. So for example, my lasting impression would be this. This is going on my leaflets, my brochure, everything else. I want them to be thinking. Yeah, and it really needs to talk to that guy about six qualified leads.

15 Minutes a day, sit in the backside, using a computer guaranteed that message I want that in the head. Remember to include it Call to Action whenever possible, and I can't think of anywhere where it's not possible to include a call to action. So always do that. Give me an example. Again, you don't just have your website URL showing example. dub dub dub dot land busted up, correct.

Okay. You have visit land foster.co.uk today to get your free sales strategy report. And when they do, they go to the website. And exactly what I've got on the marketing material is their free sales strategy report. Seven big problems, how to avoid them. And on this message, people respond to pain then they actually move away from pain before the move to pleasure.

So I've got business owners losing money hand over fist by not implementing these strategies. How much money might you be losing yours for free? Name, Email, the very bottom says Get Free Report. Now. That's what I mean by a call to action to slightly to get someone to take action. So give them a good reason to take an action after the event that could be Get on a call with you show up for a meeting, etc.

The more memorable you are, the more they'll realize what's in it for them, and the more likely they are to hold on to your market material and actually take action

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