Hello, and welcome to this course on split testing. In this course, we're going to cover how to boost the performance of your pages and offers using split testing. This course is divided into three modules. Module One covers common elements that can be tested. Module Two covers, creating test variations, and module three covers analyzing the results. By the time this course is over, you'll know how to effectively optimize your pages and get higher conversions for your business.

So without further ado, let's dive into the first module.