Hey folks, welcome to Module Two. In this module, our expert will cover setting up and using a LinkedIn business account. So get ready to take some notes and let's jump right in. Alright guys, so let's get started with actually using LinkedIn for business. Let's start first by creating a simple company page, click the work tab at the upper right corner of your screen, then scroll down to the option that says create a company page. Once that's selected, you will be redirected to the page type option.
So select the page type that you want to create. For this example, let's use small business. Once selected, we are now ready to input our page information. Type the company name. You'll notice that it automates tickly fills in the LinkedIn public URL. Next, type your website URL if you have one.
Remember that having a website helps you establish credibility as a business. The next section is our company details. Select the appropriate industry for your business. Next, the company size and then the company type. The last section is the logo and the company tagline field. Adding a company logo optimizes our LinkedIn page.
According to recent LinkedIn data companies with logos get six times more traffic on their page, so don't forget to add your logo. Once that's all set, take the verification box and then click Create Page. This is how the admin page looks like. Let's explore the menus. The first menu has four tabs, we have the page content suggestions, we also have the analytic And the Activity tab. On the right side, you will see the admin tools where we can see the page admin options.
This is where we can add people to manage our page. Next we have the public URL where we can change our LinkedIn handle. Next, we can post a job as a page and create a showcase page. We also have the option to deactivate our company page at the last part. The next section are reminders of what we need to accomplish for our page to be optimized. Remember that completed pages get 30% more traffic, so we still need to complete our location.
And we also need to do our first post to increase engagement to our page. And the last one is we need to participate in topics by adding hashtags to our Post. The next section is the overview of our company page, we have the cover photo, our logo, our company name, our tagline, and the link to our website. The next section is the analytics where we can see our visitors from trending articles that we have created. We have the followers, our post impressions, custom button clicks. And then the middle section is where we can start posting by uploading an image, a video or a document.
After that is the update section where we can see our activities. And then under right we have the community hashtags, and also the featured groups. So groups are like meeting rooms or forums, where people with similar interests can discuss topics they want to share or learn. Participating in groups allows you to showcase your expertise and grow your relationship with like minded people. Now let's see how our page looks like from a member view, click the button that says View as a member at the upper right corner of your screen. And here is how it looks like.
So there are five tabs on the left, and the center box has our page overview. Now that we have our company page, we are now ready to engage and make connections. The first step you can do is to invite your employees to follow your company's speech. You can do this by sharing your personalized LinkedIn URL. Again, just go to Admin Tools, then click public URL. You can simply copy this and share this to your employees.
The next step is to post content. You can start by sharing news articles about your company or anything related to your industry. Let's do an example. I'll be posting this article about 12 digital marketing trends and innovations for 2020. Just copy the link and click Start post. paste the link replace it with a meaningful description.
For example, check out then don't forget to include your hashtags, then clicked post. Next, let's post a video. You can choose a video from your company's website, or you can choose a video content related to your industry. Remember LinkedIn members spend three times More time watching videos compared to a static content. For example, I want to share this video. Just click again start post, paste the link and then add a meaningful description.
For example, more leads this 2020 and don't forget to include your hashtags. Then click Post. Let's explore what other contents we can share on our page. I visited a page similar to my industry. We can share contents about our current promotion, our company and employee activities. Remember to limit your posts to once every week you can increase this once you gain more followers.