Most businesses underprice what they offer because they are afraid of losing customers. What if a lower price hurts the business and attracts the wrong audience Did you know it is possible to raise prices and sell more
This course will take you through the pricing traps, how to solve pricing traps, and the three key benchmarks on pricing which lean on Harvard Business School cases.
Most importantly, you'll learn how to premium price your product or service to attract the right audience and protect your business's gross margin.
If you only look at your competition or your internal costs to determine what you should charge, you are leaving money on the table.
This course will open up your eyes to new profit and new possibilities. We've used these pricing strategies with thousands of small businesses with tremendous results.
Don't just guess what you should charge. And don't accept every customer who shows interest. You read that correctly. High sales closure rates are not the goal. Profitable sales are the goal and nothing affects profitability more than pricing strategy.
This course is unlike any other you've ever taken. And if you have questions, we're with you every step of the way.
Years ago, I gave a talk in New York City called "I Hate Numbers, Accounting for the Numberphobic" for small business owners. On the invitation, I asked these questions When your CPA calls, do you break out into a cold sweat? When you hear the words "gross margin" do you want to crawl into a fetal position and cry? You're in good company. If...