Most small business owners underprice their products or services for fear of losing customers.

This overview will describe our "pricing roadmap" presented to you in six lessons.

These include pricing traps, solutions to pricing traps, premium pricing (and selling more-yes you can) and benchmarks for pricing.

In the final lesson, we'll show you how and when to discount your prices.

The bottom line is, getting more sales is not the objective. Growing sales profitability is.

We'll show you how to do this just using pricing as the key to achieving this.

Your textbook is "Accounting for the Numberphobic; A Survival Guide for Small Business Owners (Harper Collins)

When you purchase this five-star rated award-winning book, focus on chapters 1-4.  Then this course will come alive for you in three dimensions.

One CPA said "it's the best investment I've ever made in a book; now I buy it for all my clients. If they aren't willing to read it, I drop them as a client- it's that important". 

The book is written in plain English and illustrated by former Disney artist Ron Bucalo to make the concepts easy to grasp. 

It's a funny book on accounting and statement analysis.

The design cuts through the boredom and fog of normal accounting speak. Every page will make you smile.

You'll read about small business owners just like you and how they improved profitability through pricing.

This course relates specifically to the first four chapters- but feel free to read the other six chapters on cash flow management and building a business you can sell to.