All right now, next thing I want to show you is really getting your keywords because, you know, there's a million ways that you could probably describe your product or you know, the phrases that could you could even use and different combinations and orders. And the difference between adding an S to say something like chocolates, or just having a singular chocolate, those are two different keywords, and two different rankings and 10 different websites, that all rank for just the singular variation of that s. So you need to make sure that you're obviously getting keywords that have search volumes behind them. And Google is pretty good at doing that. So you want to get it from the horse's mouth. That's what I do that is to use Keyword Planner. Now you're gonna have to sign up with a Gmail account.

And once you do, you're just going to go ahead and come in here, sign in, and it gives you access to all of the Google services, you know, AdWords, YouTube, the drive, you know, all all of that isn't cluded with your normal standard gmail account. Now, you may have to actually end up signing up for AdWords does not mean that you have to add a payment information, it's just that you're going to fill up everything up until that point so then you can start using Keyword Planner, because that's what they really want you to use it for is it's really just like a push for us AdWords pay us money, pay us to rank and that's all they really want. So ultimately, once you click on you know, this little thing, start using Keyword Planner, you'll end up right here and you're gonna enter make sure obviously your targeting is for your country, but you're gonna end up entering a few keywords you know, for me, I want chocolate that may say you know chocolates, and then dark chocolate and milk chocolate you know, things like that.

I don't like to enter in my landing page because my landing page may not be optimized well enough. I would usually enter in competitor page And see what they're optimized for. But oftentimes, you can end up optimizing for even better things. Because most other competitors probably didn't do too much research, they just did a lot of work to rank for what they did. So inside of here, it's given us 700 plus terms, as you can see right there at all eight 700. That would add it to a list to an Excel, we can download it sort through all these things and have fun.

So there's a lot you can see from here. The unfortunate thing is they do give search volumes, not exact numbers. If you want exact numbers, then you can just go to Keyword Planner. Or I'm sorry. There we go. And this is actually going to out there offline for the moment.

But Keyword Planner actually allows you to get a lot of these things for free. I mean, there's tons of tools if you just look up key Word planner, or, and there it is, I'm sorry, they backed up. It's keyword Finder. My apologies. Sometimes I have so many tools in my head, I get some of the names mixed up. But if you go in here and you just keyword search volume tool, you know, something like that, even, that's going to give you a ton of things that brings up the exact volumes because people do have this data.

And Google does give this data out. But you have to spend upwards of $10,000 a month with Google in just AdWords. And it's really only you get like a certain limited amount of search. There's a whole ton of things behind it. But basically, these people do this on your behalf for you. So we could type in you know, chocolate.

I'll just type that in so that way you can kind of see the difference between what we have up here which is So let's say we have black chocolate, that's probably a better one to go after. So there we have chocolates coming up with 1,004,000 searches a month and 60. If we look up black chocolate, which was right here, estimate between one and 10,000 searches a month, we're getting 5400 searches a month. And it's even telling you, you know, hey, you can reasonably expect about 1300 visits if you're the number one position because that's what Amazon's getting. Number two health line, they're probably getting about 718. So it's a pretty hard keyword to rank for.

So you can see all these types of things. But when it comes to images, this is only taken in organic, that's how hard it is organically. Image wise, it's a lot easier and that's the fun behind it. You know, you instantly come over here. Type In black chocolate, emit images. And instantly you're gonna start seeing a bunch of small websites.

Here's another small one nature and society magazine. I mean, that probably has very low SEO, chalk, a blog, you know, green and blacks. This is just the UK what domain which isn't the TLD, top level domain.com.org dotnet. Those are the ones that ranked the best. So as you can see, there's a lot of images in here, they're just like coming from smaller websites that are ranking very high, right within the fold, which means right here, this is everything I can see without having to scroll down any further. So, within all of this, you can start researching, going through, hey, you know, all of these keywords relate to me these look like good volumes come inside of keyword finder, you can start getting all of these other brands as well and their exact search bar hims so this is really cool.

I love using these two tools side by side, and they really give you a good perspective of what's going on inside the search engines.