Okay, one of the first and most important things that I like to start off with is what I call the value ladder. and the value ladder. Simply put, I'll draw everything out for you is price and value. And all we're looking to do is establish different levels of price and value for people to logically take steps into our services that are higher priced, which means higher profits for us. Most people, of course, are going to start out what, probably here, most people aren't going to instantly say, Who are you learn about what you do, what you present, how you're going to help them in their life or whatever they do. And then go sure I'd like to spend you know $25,000 with you right away, that's just not going to happen.

And if you do, it has to be a really great offer. And they have to understand that they have to understand the value that you're offering. But most times, that's not how it goes most times how it goes inside of a value ladder. They're gonna start right here, and then they're gonna work their way up in a very natural fashion just like anyone does no human relationship. We don't start out going, will you marry me? No, we start out with boy meets girl, boy or girl like each other.

They go on date, they get to know each other. They then date further. They call their exclusivity, then they get engaged, then they get married, all of those steps to get to that big spot that you want, which is of course, someone being able to spend a lot of money with you. That's what it is for me as well. And guess what? When you have these types of people right here, you don't need much of them.

Imagine if you just had four people like that. Well guess What? That's $100,000 that you just made of having four people that know you, like you, trust you and love you. And within a year of you marketing yourself delivering value in whatever you do, don't you think it's pretty possible to get four people in the entire world as the billions of random individuals who are all at different points in their life, and probably quite a few hundred million that are in the exact same spot that you're actually addressing and need that help? Don't you think that they would say, Yeah, I could trust you. And over a year, you can build up a relationship where they can spend that type of money with you.

Don't you just see how that's even remotely slightly even possible to accomplish. And if you can, then you get the big picture of the value ladder. The value ladder is not here for you to just simply go, Hey, I'm just going to send you up to the very top. You're going to start out with something that's usually free, and then you're going to have something that's $1 sign dollar signs, and then $3 signs. And I like to have something down here that we'll talk about just slightly and this is called a continuity or a micro continuity, continuity, meaning that someone is going to pay you a specified amount on a continual or regulated basis either daily, weekly, monthly, yearly, whatever it may be. That is what a continuity is.

A micro continuity is just saying, hey, after so much time, that's gonna end right here. So for me, I have a micro continuity, and it's called sales funnel secrets, labs. And, again, this can go between the one and two. For me, I charge $97. And that's for, whoops, six months. Now, you can end up charging 717 2737 97 and inside of my price psychology course I talk more about why I suggest seven.

But needless to say, rather than me going into all the price psychology, why certain colors work and everything, I'm just going to have you ask to believe everything that I'm saying. So that way I don't have to go into the details explaining and showing the theory and the results and all of that behind it. It's easy just to go sevens cell. Well, that's as simple as I can say, if you do a five or a nine or a four, it's just something that I don't know it doesn't quite work nearly as well. But seven is just what people love. In English speaking countries, especially I think it has to do mostly with religion and these Kwazii unfounded beliefs basically from you know, our early history, but without going into that, just end in seven for your price points.

Now, when you come in here, free Free, all you're trying to get in exchange is someone's email over here. All you're trying to do is put something between the $7. And you can even go up all the way depending on your market, you know, your market may say and dictate 300 400 $500 in that front end offer, you know, if you do something like auto mechanic work, or you do something non physical like financial consulting, that can go as much as up to two $300 if you do anything of that nature, whatever your your industry kind of dictates, that's what you should follow. And that's what's called success hacking, seeing sales funnels that work copying them. And then of course, just shifting that material to match you and what you offer so that you have something that's been proven as Hey, it works for conversions, it works to get sales, you know, this is the way things are structured, here's how things should be laid out, you know, buy buttons should be here, not here.

And all of that's going to help you. But the value ladder establishes the front end right there. And that's what we'll also call the front. And this is what is the mid, and the mid is going to go anywhere from usually one to $5,000. And you can go as low as $500, as well, but I suggest something like 997. So just hits that $1,000 range.

And that's going to be something of course, establishes a lot more about you may have a course that's, you know, seven to 15 hours long. And if you do create any courses or anything like that, I just wanted to tell you don't try and get over 10 modules. That's just a little tip I'm going to give you, like I said without getting into all the other things that I've talked about. I'm trying to give you a quick overview here. Then what you have here and this is Honestly, a pretty easy this is just your back end right? speaks for itself.

And this can go all the way up to $100,000, you can actually go up to a million, but I usually establish another thing here. And that kind of delivers a slightly different service and even start talking about what it takes to deliver that is a whole nother course, what we're going to be focusing on today is that front end, how to increase what's known as the AC V, or the I'll just put it in short, average cart value. So, the average cart value, oftentimes will usually for most people, just be your front end product. So whatever your front end is, again, it's just that right there and nothing else. But when you start introducing upsells, and you can actually introduce, as I'm going to talk about up to three upsells. And I'm going to show you how to do it in three, because three is the very Max, and the first one you have to do.

So it doesn't look like an upsell, and I'm gonna go into that as well. But so you know, your front end say that it's getting you $30. Alright, $30 is your ACV if you add these three upsells, and it doesn't have to increase your average cart value by much, but just say it goes up to $40 by adding you know, a front plus three ot O's Alright, and what that basically breaks down to and means for your business is not well cool. I made you know, an extra 10 bucks every time I send someone through. No, it means that's what you're actually able to spend on your advertising. And this right here, your front end All right, I want to quickly introduce this.

And your friend is only there to break you even. All right? So right here. That's the power behind having a front end and upsells is that you can increase that average cart value and break even on your paid traffic because the best way to grow organic versus paid, it goes exactly like this. All right. If you're doing paid, boom, you know, cost and then clicks what you're going to get.

So, cost, clicks and clicks mean traffic to your website, a human visitor that's going through viewing your advertisement or whatever you're promoting. Have some interest in it, because that's how they got there from an advertisement. They click through and saw, hey, do you want to know about what I'm talking about? Yeah, okay, click through bam. Now that cost, that click will always stay the same. So if you can find a way to jump over, even if it's just by a penny, even if it's a few dollars under, you're still going to break even on the long term, because all you're trying to do is get a buyer and a buyer is someone who knows you likes you trust you.

And now when you present the next object to them inside your value ladder, they're more likely to say yes, I would like that. I would like to see what else you offer and go further with it. So the costs in the clicks are always the same. Now, if I were to say reverse this, and I would say this is organic green, it's going to start out like this. I'm sorry, I should probably the cost will always stay like this. I should probably just come over here.

So this is what organic more or less looks like. And it's, you know, clicks by time. And it's gonna start out going like that. And it can end up at the exact same spot as paid. But you may be looking at one year before you get that, are you willing to wait 12 months, just to see if something really worked out, you know, hit it, and going socially viral for most people is not going to happen. It's just a simple fact.

The idea that even one person a day can go viral. Well, that's great. But that means that it's only open to this year. 400 people or 365 people going viral inside your country, no matter where you're at. That's pretty darn low numbers. More people make the NBA NFL soccer And it'll be all these proteins, you're more likely to get that than to go viral.

And that's not to say that you can't hit 10 hundred thousand views you can from great and well made material that you keep showing up for, but that's what organic is you have to keep showing up. And then over time, it really starts paying out like right here, you know, until then you're just like, oh, when's it gonna happen? You go over to paid instantly. It's just like that. If you can make a profit. Now, all of a sudden, this cost, boom, you can go up.

And it goes like that. Well, actually, it would be technically an inverse, sadly. But what I'm trying to basically show is that you can have a lot more leverage from paid traffic because you can monetize you know, hey, if I pay $100 I'm getting this many clicks. Or you know, $100 100 clicks. 100 clicks turns into three sales three sales at $40 a pop is $120 20 bucks profit, boom. Now if I do this times 10, I mean $200 today, plus, I got 30 new clients or buyers who know me like me and trust me.

Now if I presented something tomorrow to them, one of those 30 people is going to go on and buy my my mid ticket product for $1,000. Maybe even not that, who cares if it was even just one out of 100 if you're getting buyers for free, which is the whole point of a front end and having these otiose and the value ladder and why I'm talking about all this stuff so much is because it allows you then to build a ginormous buyer's list for free to present that next item and pure profit from there because you don't have to pay for those clicks. Again, you don't have to pay to keep in contact with those people. Why? Because you got this from them. That's why they signed up.

That's what a break even phone's about. So you have to have a squeeze page. You have to have something that gets their email, even my front end, and we'll visit that real quick. But even my front end, ends up having something that collects their email. And then there's a second step where it's like, would you like to buy this now. And then if they just leave, you know, they're like, I don't have money right now and have a credit card, I don't trust it, whatever it is, I still have them inside my email list, they signed up because they were interested in what I was presenting, even though it was a front end product, and they saw Oh, it was, you know, it cost shipping.

And then they come back in, I can remark it to them and it's all free. And now they can know me like me and trust me at their own given pace over time, which is what this is all about. Not everyone's gonna make these steps go, boom, boom, boom, that quick. It may be boom, two months, three months, six months, boom. You know, six months, 12 months, hopefully once they get my mid ticket because I established so much value up there. They should be going into my back end within about three to six months.

And then boom. You know, this overall is going to take about a year to a year and a half. To get someone all the way to the top, but guess what? a year from now I have four people up here at the top at $25,000 just made 100,000. I just have a six figure business. So this is what this is all about a value ladder is extremely important for you to be able to raise the average cart value.

And then you can break even right on these costs and clicks, I'm sorry, break even for the for your paid traffic. And once you break even you can present all these other cool things to them. And how much you get to spend on traffic is determined by this outcome right here. That's your ACV you get to say, I can now spend $40 to get one conversion. And if you do that, guess what your breakeven says if nothing happened, but what you get out of it. One buyer and that's important because the buyer again knows You likes you trust you.

And when you present that next object to them, they're more likely to say yes, more so than anybody else. And the beautiful part is, even if they don't say no today, not everyone's ready today, they will eventually, that's why you have their email address. And that's why you get to remark it to them. That's what this is all about. And now we can start heading into the bigger picture of the front end, which is those otiose and those upsells and down cells, how to sell them right so that way you can increase that average cart value.