I want to break down three quick definitions for you all right and the first one is upsell the second down sell and the third Oto which stands for one time offer and a down sell or upsell can be an Oto or a one time offer. Usually an upsell means that you are selling something for an original price whatever it is, say, Ah this is $37 and then an upsell can then become a down sell by saying, okay, maybe you didn't want this for $37. But how would you like this for, you know, $13 over three payments, so it's the exact same price about and you're just saying, you know, that's the down sell value. All of these can again One time offers in the sense that when someone leaves this page, they say no to it, if they were ever to go back, try to it would redirect them.

And they would end up seeing something that's maybe the full retail price $97. And the way that that's usually performed is through a redirect, you place a cookie or IP track. There's a lot of ways to do this, I'm not going to get into the technicals of it, because the best system that usually does that is Click Funnels, there are others out there, but all encompassing Click Funnels has been pretty comprehensive in all of the details that I'm going to be covering, which is why I use it and why I suggest it. With that being said, Your upsells are usually going to be your first Oto. And what I mean by that is most of these upsells in order to make them valuable should be one time offers. They should be something where if they tried to buy this elsewhere, they have an increase Price usually, even if that increased price is just simply written on your website somewhere on maybe, you know, a list of products page.

And you can just say, here's the MSRP, you know, the manufacturer's suggested retail price, and it is this high. But that's why you got that offer over there. So, what you often then do is if someone says no to the upsell, they can then be sold a down sell, which is the exact same value. Or if you want less, oftentimes the payment plan works better for me, I found statistics to be work just as well as this they convert at about the same rate, because people think 13 bucks, I can afford that. If I don't like it, that's what I lost, right? So, again, it's a pretty easy sale for there.

And then often what you're going to do is accompany multiple upsells inside of a sales funnel so that once someone has made that initial purchase, they can get up to three upset I don't often suggest for a front end of your value ladder and we'll get into that, that you end up selling a membership, something that's a continuity. It's an ongoing payment plan, even if it's as little as just seven bucks a month. I don't suggest it now, some industries may dictate that this is plausible, feasible and even works well. And if that's the case, then do follow the trends. But most of the time, generically speaking, on average, it's not best to offer a continuity in the midst of a funnel, because you'll often leave a bad taste in your customer's mouth. And it just ends up having some automatic cancellation and refund rate because people often just think they are one time purchases.

And that's what most of the front end should be.