Okay, now this is what's known as the super soap opera sequence or soap for, for short. And what this basically does is it takes someone through that initial email, and it sets the stage for what they're going to be learning from you why they should be learning from you a lot of critical ideas. And what you're trying to basically set up is there are no sales occurring during this soap opera sequence. It's just to get them motivated to get to know you as the attractive character. And I'll be breaking down the archetypes for an attractive character that you'll be using throughout this soap opera sequence. Now, the beauty of it is is that while you're setting the stage, letting people know why they should be listening to you, kind of, you know, talking about how you got to where you are, you're going to just be letting people in on your life just a little bit.

It's not too much, but it's basically Hey, welcome. I'm so and so here's who I am. Here's how I got to where I am. Not the full story facts, a very, very short story that doesn't take too much of the reader's time, days 234 and five are going to be much longer. And then after that the Seinfeld sequences will drop off and the emails will be very short again, the reason the soap opera sequence is longer is because we're trying to establish a long time are very endearing and long, relaxed, lasting relationship with all of these email subscribers. And that means you're going to have to invest more storyline, more dialogue.

But the beauty is, this is what's known as an autoresponder sequence, which means when someone signs up, they automatically are entered into the sequence. The Seinfeld sequence on the other hand is a broadcast email, which means whenever you make an email, it's that email that maybe you can schedule it a little bit in advance, but it's not automatic. It's whatever you're talking about. Right now. This email is sent off one time, never used again. The reason being is because you want these emails to be in sequence with what your life is going through what you're actually experiencing, and it keeps people on the edge of their seat so that they know these are relevant ideas.

And it speaks to where they're probably at right now as well. So for the soap opera sequence, what you're going to do is, again, day one, set that stage, it's not going to be too much. But then day two, you're going to enter in at the point of high drama. Now, the point of high drama may seem like Well, what do you mean by that? Well, you can say, Hey, I walked around the corner, I was going to grab groceries, it was middle of the day, you know, all these things that you don't need to know. And really want to start off at there I was the gun, the barrel, the gun was pointed right at my third eye.

I could see directly down the barrel and it looked like it was the size of a cannon. I knew that as I was sweating these drips down my forehead and down my brow. These were gonna be the last moments of my life. And I had to think quick So that's a high drama, right? you're you're you're on the edge of your seat. Okay, there's a gun pointed to you're describing in excruciating detail how scary that was.

That gets people interested, they want to know what the rest of the story is, then you introduce a backstory, your backstory then fills in how you got to that place. Well, I was going to the store, make a wrong turn down alley. And this is how I ended up. I was thinking to myself, How in the hell could this have happened. And again, there you are, very quickly in a sentence or two, you fill in the backstory, then you introduce the wall, the wall that you hit, is usually the wall that almost everyone hits in there, you know, their struggle or their journey to achieve what you're offering as a solution. Now, that simply means going through and thinking back on what were some of the troubles that I had or struggles.

What were some other people said that they've had, that wall should be the same wall that they're facing right now. This is where you're saying, hey, if you've had these issues, you know I kept hitting this wall. You don't even have to describe exactly what it is you can just simply say, you know, time and time again, I built up my business. And eventually it come crumbling down and I would be left broke and penniless. How did I survive? So once you get to that, then it moves into day three, in which you introduce your appearance.

And this epiphany is going to work in multi multiple directions. The main thing is, is that you're saying, hey, I want you to kind of discover a little bit ahead of time as I'm telling my story of what my epiphany is, so that my epiphany becomes your epiphany. So what my epiphany was, and I started doing the math for people is, Hey, I was going to college and I wanted to make a million dollars online. But I found out that when I was doing the math, as a, you know, computer engineer, I was only gonna make about 75,000. And at my highest peak about 150,000, I had this epiphany. And it was from this guy that I had recently bought this ebook from, and this guy had come publicly that he said 2000 copies of this ebook every day for $37.

And I started doing the math. And that ended up being $2.7 million. By the end of the year, this guy had wrote a 35 page book well written, but it was only 35 pages. And then that's all he had to do. He just marketed his book. And he made the money.

He didn't have to keep going back and showing up 40 hours every week to sell this book. It was just a one and done. And I had this epiphany that boy, I thought you had to rob a bank to make that much money. I always thought that you had to be paid hourly for what you knew. But it was at this moment that I started to finally realize, maybe I didn't have to get paid hourly. Maybe I could get paid everything I was worth.

Right. And I never quite mentioned what I was going to do or how I was going to exactly copy. I didn't mention that perfect epiphany right away. It led you to go Well yeah, I could do that too. I could make you know an E book and sell 2000 copies a day and make $37 off of these 2000 copies and You know, is easy to be wildly successful. And it was just a how to jump higher program, which is like, Oh my god, like how to jump higher who needs to learn about that.

So, you know, you start introducing this epiphany where it's like, oh my god, this is it. And then I realized, you know, further down, I go back to that one thing. And I realized that this one thing that everyone was holding back from me that was making me successful, and that was having your own email list. And not only did having your own email list, you know, allow you to remark it to these people over and over again. So if they didn't want to buy on the first visit, they may buy on the second, third fourth, or, as you know, Rutgers has found through their studies is that it takes 12 points of contact oftentimes for the average sale to occur. So that means that I found out through email, I was able to remark it, but there were so many other hidden benefits and tomorrow, I'm going to explain Some of those benefits of having an email list.

And then I go in and I explain those hidden benefits. Well, not only does it put you in control of your list, but also no one can stop you from making money. See, if all of a sudden eBay or Amazon or you know, whoever is hosting my website closed the next day, I would be able to put up a brand new website and keep making money as if nothing happened. How many people have tried making money or have made money on some network only to be eventually shut out from that resource and not able to produce the same amounts of money if you went into the MMO and make money online niche, there is a wow a plethora of people that would be like, amen, brother. I want to know how to guarantee my income and email is how I did it. But not only that, hey, I was able to send out an email any day and whenever I sent out an email, just 30 minutes to an hour later sales would start streaming in and I would be basically in control of my income by Sending out one email a day.

Not only that, blah, blah, blah, blah, blah. And you just go through all the hidden benefits. And then finally, in day five, you know, you will lose day for hate, but I'm going to show you guys what I'm going to actually be delivering so that you can shortcut this process inside day five. And then in day five, it's urgent call to action. Usually, it's a price increase, or it's a takeaway or a one time offer, but it has to be real. And you say, on day five, hey, I'm going to give you this, you know, call to action where you can buy this product right here if you want.

And if you don't buy it, then it's going to increase in price or it's going to do XYZ or this or that. And whatever it is, stick to it. So that that urgent call to action is actually real. So it's like hey, gets for my $7 get my best product, you know this or else it's gonna be going up or it may be taken away or, you know, the micro call to action for this is that there's actually just a limited number of copies that can only sell you know, I only ordered A couple a couple thousand books at a time. So when they're sold out and they sell out fairly fast, then you have to wait another two, three weeks to get that. So that's my urgent call to action.

And there's many things that you can do. But when you do stick to it, on day five people are going to buy, and then those who don't are going to come back later. And then they're gonna see, hey, the price actually did increase, that guy was telling the truth, or that girl was telling the truth. Now I know I can trust these people when they say something is limited. And that sets up the relationship on the right foot. Everything I talk about is starting things on the right foot.

Because sometimes all you have is just that first introduction with people. So you want to make it as valuable or as beneficial to you and for them as possible. So set the stage right, tell them what to expect overall, what's going to be happening. And then you can start at that point of high drama, fill it in with backstory, tell them how you hit that wall, then that epiphany that let you go over that wall or around it either way or through it whichever way you like, you know, you can go there. our way through it, you can go, you know the work way over it, or you can go the intelligent way around it, right? But you just have that epiphany you show what it is and how it's this one thing and you know, this one thing was what changed everything and the hidden benefits of having this one thing that you didn't realize it wasn't just, you know, you made more money, it was that you had free time, it wasn't that you made more money it was that you had, you know, the ability to go on a vacation now.

And then that leads into Hey, tomorrow, I'm going to show you how to shortcut this urgent call to action. You know, maybe limited copies, maybe we're taking it down, maybe the price is going up, whatever it is, bring that call to action. And then day six, you start the email sequence for Seinfeld, and I'll get into that. And then that's where you bring your price increase in every email after that needs to be you marketing. If you're not having something where they can click and buy something or go to learn more and buy something, then you are wasting your email efforts. Every email needs to be something where you can monetize on that email being sent.

If not Why did you send it? People, they're going to be mad, you're going to be mad. It's just going to lead to unsubscribes. Because you're just spinning your wheels. And eventually people feel that like, oh, why do you contact me today? What was this for?

If it's not leaving something where they can buy or get something, it's not good. And I don't suggest using freebies often. In fact, I often suggest that if you do freebies, you do them in the form of a video where you answer questions that people may have had. And that's the best benefit that you can give. And then inside that video, hosted on YouTube, make it inside the description, the first thing that you people can click on his get this system or get XYZ here, and then bam, that URL and they can click and they can go by. So all of these things need to have a certain measure of marketability.

If they don't, then don't send out the email. And if you're not sending out emails, of course, you're not making money. So it's kind of a two fold where every emails in marketing Email. And if it's not a marketing email, make it one until it is basically. With that being said, that is the super soap opera sequence or soap for short. It is very easy to understand and implement.

If you have any questions again, you can get my book sales funnel secrets at Zack dash miller.com forward slash book. And that's going to show you the actual Seinfeld email sequence that I have inside it's going to show you the soap opera sequence, right, and I'm going to show you exactly what I used for my emails, you can copy the same, and it even gives more details because it's like 20 or 30 pages dedicated just to explaining the exact little ring about of the super soap opera sequence. But for you to get started. This is well enough for you to be on the right track in getting people attracted to your attractive character and building a relationship in a very short amount of time.