Okay, so this is a soap email sequence for a client of mine that we helped write, called you're Made in Italy. Now you're Made in Italy has a extreme focus on the hand craftsmanship of leather goods made in Italy by actual artisans in is Italy that means not being assembled. No fakes, no fo products, no loopholes of Malaysian workers doing the leather working. And then it just being you know, glued together in Italy. This is just pure focus on the most highest, most really exquisite and custom pieces of leather work. So there was something that you really need to introduce and bond with his his audience because what he was doing was he wasn't attracting a lot of people because not everyone wants leather handmade goods that are custom just for them.

But there is an audience and those are extremely high luxury and clients. So they need to understand kind of the way that it went through, you know, his lifestyle, how he got to where he was, etc. And this is how we gave that story for his customers to bond and become attracted to. So it goes in. Hi, I'm Marco. I'm 43 years old born and raised in a small town in the extreme northeast of Italy.

Town is famous all over for its world renowned Porsche bruschetta. Probably not even saying that right Porsche. In fact, I was actually raised in a factory when my father, father and artists and used to create these delicacies all struck out anything done by hand, tasted and felt better than anything done by a machine. I saw the power of handwork. So while I was growing up, I also started putting my hands to use, I love to pull things apart and see how they were made. Sometimes it couldn't put them back together, believe it or not leather work, and a handcrafted arson ship wouldn't become an integral part of my life until years later.

So then he kind of goes in and we want to explain a little bit of backstory of why he wasn't in leather. You know, maybe what you're doing right now. You weren't always involved in you kind of got to explain what led you to that point. It doesn't need to be a lot, just needs to be a little something. So, inside you know, we talked about how he has first computer he started as a computer technician. And then that's where he actually started his network or computer networking business.

Then he goes into in tomorrow's email I'll show you how my life career took a set shut, sudden shift and became so intimately involved in the Italian leather industry. So Will I ever walk again, it's 2003 my computer tech business is growing life's good. Suddenly, one morning started noticing I couldn't walk properly I would drag my right leg around. Just a few days later, after came the diagnosis the turn my life upside down. It was Ms. Multiple Sclerosis.

Walking became harder and harder and the symbol of efforts was was enough to drain my energy. In spite of therapies and drugs disease got worse over the years and a simple walk at the shopping mall became a daunting task for me. I could never see myself sitting in a wheelchair because I always thought that when Once I sat there, I wasn't going to stand up ever again. I always tried to fight looking for alternative solutions. But these always had the last word up until that point, where, up until the point where it prevented me from continuing my work as a computer technician, I knew I had to make a change. So I decided to close that business down, find a less stressful job that would accommodate my physical condition.

Years went by in Italy doesn't offer much for those who have disabilities. Luckily, when I was feeling better, I got the opportunity to travel visited many places all over the world but then the MS continued to get worse now the blue everything changes. Social Life drops to zero. You get out your house less than less friends don't call anymore you need 30 minutes do what used to take five and then depression comes. I had to find a way out of this never ending tunnel find a solution that could give me back my dignity. Allow me to feel useful again.

And then I could fit in my physical condition. In 2013 just before severe relapse in my condition, I managed to travel to Miami where I had my big eureka moment. I'll be sharing that moment how it Everything in tomorrow's email. So it starts getting you involved inside of his emotional, you know, dragged through life of multiple sclerosis, which is an absolutely morbid disease. It's terrible to have. And thank God that there are actual ways to reverse it.

But the battle is not fun at all. Now, once you start bonding to him, then he goes in does anybody make real shit anymore? How many times have you bought something expecting to receive a quality product only define that you've been duped into buying a glamorized piece of crap that fell apart a few weeks later? Too many right? Far too often we find shops full of products labeled Made in Italy. They're actually only assembled in Italy and yes, that is the literal loophole they use.

While the core manual labor is outsourced to a foreign workforce, Malaysia, Pakistan and Vietnam were child were children labor is the rampant so what's the reason for this decrease in quality? In a word China, China has been making a killing literally off knockoff product And websites like Sammy dress calm rose gal which and Alibaba. Alibaba alone is larger and bigger than both eBay and Amazon combined, they actually made I think it was half a trillion dollars that puts it into perspective. With the marketplace becoming so saturated with cheap fake goods from China, it's challenging to find anyone who's willing to get quality products made. We've gained a lot of expediency with technology, but it seems like we've cut back on quality. Everywhere I looked and went throughout the world, especially buying brand name handbags online became a lottery.

If I'd actually get genuine leather or not. I need to find direct connections to real craftsmen that believe in quality, bespoke items made in Italy. in tomorrow's email, I'll show you how you can stop being duped into buying fo products aka real trash and buying the best Italian craftsmen who will create hand quality hand or create quality handmade products made exactly to your specifications. See all of that that sounds so much better, especially if you've been doing into buying a $5,000 handbag that ended up being $100 Pizza from China. Trust me, if you go through it, you'll feel it. You'll love her handcrafted Italian products and that's what I really want you to keep in mind is that this won't speak to everybody is supposed to speak to a select few people who have been in your position because when they hear it, they're gonna go oh my effing God.

Yes, that's exactly what I feel. That's the idea of storytelling. People bonding to your message so much that they just feel like Where have you been all my life? Thank God you exist. I was thinking about someone that delivered your exact service just a few days ago. And now here you are, you're like a godsend.

I can't tell you how many messages you're going to end up getting when you start story selling like this, because you're going to hit all of those points that people feel exactly one on one on the same page with you about and they're gonna go it's like you're in My mind and you're the answer that I gave your you know, you're the answer when I when I ask the universe for XYZ and then you showed up in my email inbox or, you know, then I clicked through on your link or then I found you or then someone told me about you. That's going to happen all the time when you story sell. It's so fun to have though, because people all of a sudden are just like, in love with you. Because you just told your story, and that was it. But a lot of people don't do that.

That's the idea. And when you put it in the right framework, through the soap in the Seinfeld sequence, it really makes sense a lot more. Yesterday we talked about how poor quality products are everywhere nowadays now easily It is to be duped into buying fo knockoff garbage. But what if there is a way to change all of that and bring quality items back into your life. What if you enjoy handcrafted bespoke products that are made with a superior craftsmanship of professional Italian artisans instead of cheaply done machine made goods, make your made middle your new go to shop and a world full knockoffs quality bespoke goods are hard to come by, we make it easier. From custom Italian handmade leather items like briefcases, wallets, handbags, shoes, belts, motorcycle apparel, handmade jewelry to artwork and architecture, mosaics.

The epitome of quality that is built to last are the epitome of quality that is built to last. Not only did I reach my goal of setting out to find professional craftsman, but I also work to make your maid newly more highly recognized and better than other brands. I want to ensure our products lasted longer, avoided peeling does calling so I spent countless hours finding the best quality leather for our products. Other benefits of your made middlee products include all of them are purchased within Italy Made within Italy exclusively by Italian artisans. We dress exactly like everyone else when you can wear fashions of your very own or why dress like everyone else when you can wear your own right people who love Instagram models by this issue up everything is created from scratch because let me tell you that there's it's all about who you market to you there's a million people out there Instagram models love this type of leather artwork and these handbags because it's a one piece.

It's literally like, this is mine, this is custom. No one else can have this and they love it. That's what it's all about. You need to really just, you know, kind of bond with those people in those mind frames or mindsets that they have, like, Hey, I'm better than everybody else. That's okay, that's fine if that's your type of people, because guess what, they're gonna pay way more to be better than everybody else. And they do.

They'll pay 510 $20,000 for a custom handmade bag. Insane, but it's just to say, hey, it's a one of a kind handmade for me. And it's all of these things. It's really cool. There's no limits practically every step of the way. We're there to ensure your satisfaction.

Don't take my word for it. Get Your FREE handmade leather keychain now while supplies last. So that way you can actually test out what our quality is like. Restore the old design the new have a favorite handbag accessory that's worn out. We offer restoration services and will rejuvenate your keepsakes to pristine condition. Again, not only that we offer custom handmade things to your specification.

Want to see your quality before ordering for more, hurry and get our free limited edition handmade leather key chain while supplies last Were you waiting for contact us today? Again, that's a really cool thing. All of this is based around the idea that people are tired of getting knockoff goods which I am and I don't even buy that much from China and still somehow China gets their crap ass goods inside my home every single year. But it's for people like me people who have felt this before. Now they're instantly assimilating these emotions to this product and going, Oh my god, this is what I've always been searching for. Did God answer a prayer?

No. You just did some great storytelling. And now people are going to love you for the rest of their lives. Because you bonded with them on this one simple topic that other people haven't talked about really before. Like, you have