Okay, now I want to take you through my own sales funnel. So you can just get a quick preview of what it looks like get an idea for what you'd be copying. If you use Click Funnels, if you don't, then obviously, you can use this as your copy. And as you can see, these URLs will probably in most chances stay the same. Most of the time, you're going to want to remove kind of these weird letters at the back. Because that's what the actual pages you go in there, this is what will end up looking like.

And there you go, and I haven't lagged for that on purpose because I've tested and I know that actually a quarter of a second to half a second allows people to read this first sentence right there. And then for enough people that's just like, okay, and they type it in. So anyways, I have I these things like finely tuned because I spent a lot of money doing this. And I I I test small things even when you test you should test one change at a time, one small minute change, and the front of your funnel is the most important of your funnel because it If that's the, if that's wider, guess what your second level is going to have more people to visit it, which means more test results, which means better fine tuning, which expands how much you can send to that next level of your sales funnel, so that people convert, and then the next bit, and so on and so forth.

So the top is the most important. If that's small, everything else is going to be smaller. If that's big, chances are the thing below, it's going to be a lot bigger, that's going to be bigger, everything's going to be bigger. So it starts at the top works its way down. So for me my sales page, simple as can be, there's not much to do one sentence how to blank without blank, and I tell them, hey, it's a free, what video free PDF free course free, whatever, I let them know right away inside that text. Then we go over to the tip, which is that thank you that I talked about earlier.

And that's just a simple, quick, easy redirect. It's like hey, so you know, this thing is inside your email now. But wait, I have a special offer. And accounts down 321 boom. And that's as simple as it goes, then it comes over to the order form. And the order form, I'll give you a quick look looks just like this.

They're going to fill out their entire name. Once they get that. It says yes, get that free book now. So they fill out everything I have all of this contact information on, and it creates a profile inside of clickfunnels. So now I can remark it to those people, they've joined my list, I got their email, their phone number, their address, and if they ever come back in the future, and they start typing in that email address, it'll populate everything on behalf because they'll go oh, this email was used before. And this was you and it matches up the IP and it just does really cool stuff.

And it stores it in the cache so that they don't have to fill that in again, all they have to do is click get free book now. Now I've specifically deleted the cookies from mine. And let me tell you, I still had to manually remove my test data inside of here because clickfunnels stores at that. Well I mean, I deleted all my browser history, I deleted all my cookies. And it still was like, Oh, that's your IP, and you started entering that email. So this must be your address.

And if I started doing it here, it might do it again. But I don't want to give away my private information as well. So, but needless to say, really cool for conversions, makes it a lot better. And it looks just like this. Very simple, very easy. I'll go over to the Oto one.

If you go down a little bit, you can see all of this stuff as well, people who left reviews, a little bit of idea of what's going on inside of it. And just all of that a little bit about me. So all that's covered inside. And that's what a sales page is. You can either make it long form, or short form. And short form is usually just something like a video and a Checkout button.

And that's it. Now I'm going to pop out the first Oto Then we're going to go into the second Oto as well. And while this is coming out, I just want you to notice, take note of a few things in particular, number one, that there is a progress bar. And the progress bar says, almost complete. That's a huge idea. Because everything that you do up until that point, if you say the incorrect language, we'll be getting into the language more in how to position these videos and what you say, in the next lecture.

But in here, when they land on that page, they have a circuit and you don't want to close that circuit for people inside their brain. If you do, that's it. You're done with sales, you're done with selling them, you're done for today. That's it, come back in a couple weeks, couple months, whatever. But when you give them progress bar and you got something that's moving right, it attracts the attention to your eye immediately because you can see it slightly moving slowly. And it says almost complete, which means Oh, okay.

And then there's a big sign that It says, Wait, your order is not yet complete, do not close this page, please watch this short video. And then we're going to be going over what this script contains and kind of everything about it. get immediate access to this. And then there's a countdown, then all the guys do is Guess what? One click and it's $197 charged, boom, just like that. They don't have to fill out information again.

This isn't Clickbank or some other, you know, ungodly or unholy system, it's just one click upsells the way it should be. People already trusted you enough to give you their credit card the first place. Now you should be able to charge that card when you need to. And with Click Funnels, you can do that forever. As long as the credit card is good, basically. Then they can say No, thank you.

Please don't give me unlimited traffic to speed up my success. This is what's known as a negative qualifier. And this is so very, very important. And I'm going to go over this page a little bit more inside Oto two but I'm going over the biggest points which is no thank you. Write it is a no. Please don't give me unlimited traffic to speed up my success.

It's like if someone says no to that. It's almost like they're saying no to themselves. And a lot of people don't like doing that. In fact, I have more people that will click away from the page knowing that that's still a no icon because they they just like, in their mind can't say no, like, no, don't give me unlimited traffic, people rather click away, which is kind of funny. It obviously pushes those people who are on the fence over the edge. And most the time it's into a sale rather than away from the page.

But hey, it lets me know that people would rather leave the page entirely then give themselves a negative qualifier, which also will push those people on the edge who want to go get access to the product right now, right? The order is almost complete. And they'll go wow, I do want traffic. I do want to speed up my success. So okay, yeah. And then boom, that's how you get those sales.

So we come over Oto two, what do you notice? Obviously, there's a big difference in the color scheme. That's what the changes. So it's a little bit further along right? The almost complete was originally right about here. Now it's closer to the edge.

Still almost complete, stop everything, do not miss this limited time offer. I printed out talking about no perfect webinar script, get access, you can see everything is the exact same setup. But the color scheme is different, which lets them know this is something a whole different brand new offer. And then it says yes, I want instant access to webinar secrets. Order now was blank. Now it's only blank.

And this is what a one time offer is on your website, you want to usually put an MSRP manufacturer or the retail suggested price. And oftentimes that's going to be highly inflated and not really I mean, I used to charge actually 1000 bucks for this but by inflated it's 200% right. So on my website I'll say, Hey, this is you know, $2,000 if you get it anywhere else from me and I do give them an actual sales funnel, which, so easy to do inside of clickfunnels you just copy your funnel over, and then you raise the price and you go see, it's $2,000 do you want to pay that? No, we'll come here and pay $297 and again, people then go, yeah, okay, sure. It says yes, upgrade my order. Now click on this button will charge your card 275 $297 now it's just giving them that verification that this is a one click upsell, and you do you probably should do that.

You don't have to copy me exactly. But if you choose to. The reason I do that, is because I don't like chargebacks I don't like people who go I didn't pay for that. I didn't mean to do that. You know, I the number of people that have accidentally bought since I've put that up. Basically it dropped to almost zero.

But when I just said yes upgrade my order. Some people didn't Get that it was a payment of 297 even though it says it it's only sometimes what's in the button that they just read. And I don't know that's it's, it has lower conversion rates slightly but it also has dropped chargebacks to basically nothing so to me that ended up being worth it. And I don't like pissed off customers because I know that they could be end up were worth $25,000 a year from now to me. So why piss them off for 100 bucks when you get 25,000 out of them? So again, another quote, negative qualifier here, no, thank you, please don't add perfect webinar secrets to my members area at this huge discount.

You know, that's pretty much like okay, and people have had some people that have come through, bought my my front end product again, just so they can get access to these one time offers. Because the URLs obviously you can see that they they kind of change right here. And that's the cool thing about clickfunnels is that they do change this URL, so it's hard to find these Again, unless you yourself specifically send these to the people, and then it will actually attach their cookies, their IPS to their original URL that they saw. So they'll always be served like the same squeeze pages the same. Like it just helps for continuity there's so much I could explain in the background of clickfunnels. That's not what this is about.

This is about Oto. And the Oto is sell very well when you do position it all like this. So the final thing that you have is the order confirmation. And while this wasn't quite something I was going to cover inside this course I think it's very pertinent and important to do so. Because you're going to see how I actually connect all my sales funnels as a value ladder to each other. And it's all through my thank you pages.

These are basically all the same in a sense through all throughout all my funnels, they all look basically just like this. You know, they're gonna say thanks for ordering That product here, and then it's gonna have a picture of the product. This is the same videos the same, it's just thanking them. Hey, I'm Zack Miller, I want to thank you for purchasing this product down below, you're gonna find access to all the materials that you just bought right? Here it is, boom, there's access. You know, by the way, if you'd like to get help, just click on that image down below, and you can get my one on one help personally, again, this is for my coaching.

So now I'm linking my back end so people can go right after purchasing my front end, and some people do go right to my back end, fill out the coaching and go, Zack, I need your help I'm willing to pay. Then step two, Hey, get a lot of my other free offers. Do you want you know my front end sales funnel for free? Just join my sales funnel secrets labs and get it? Hey, do you want the perfect webinar script and the value stack closes? Just join this webinar and get two hours I'm going to show you how to do all that.

Hey, do you want to learn how to add high ticket sales to your sales funnel? Right? If you guys want to learn how to sell $25,000 courses what you gotta do, you got Zach miller.com forward slash HDH. And that's going to redirect you to my high ticket hack webinar. And all of these things again, they're just, you know, this is my mid ticket. This is gonna cost you 1000 bucks if you wanted to buy it, but at the same time, close one person that's just easy money.

With that being said, all these things they interconnect throughout each sales phone, each back end is slightly different, you know, inside the sales funnel secrets labs, this one isn't here and it will replace it and they'll say, Hey, did you get my book already, and it'll you know, to kind of request them so it can send them back to that front end offer. In case someone comes in through here or someone comes in through here, someone comes in through here because we have marketing campaigns for all of these different things. Because each of these different points have certain ROI for us we can spend you know $2,000 to get a you know 10 visitors or 10 webinar registrants because We know that two of them are going to buy. So that's worth it to us. And now we have two high level clients that are more likely to spend a lot of money with us than someone who just bought a $5 book.

So, again, all these things they interconnect between each other so that it's like, hey, if you didn't get this already, that's available as well. And in case you didn't know, that's also available. And interconnecting these things, obviously adds a lot of value, people sign up, they'll hyper buy, they'll go through, I have some people that, you know, they'll go from purchasing a $5 little bookie booklet and move on to basically purchase purchasing somewhere between about two to $3,000 in a mid ticket and continuity products pretty darn good. Then I also have another one. This is another thing that I promote, which is any affiliate program, you know, hey, I want you to join, Click Funnels sign up under my affiliate link. I'm also going to give you a bunch of free templates if you do that's what my kind of call to action bonuses, and then you can join My affiliate program, sell anything inside of here and make 50% of whatever I'm selling.

So, you know, if you sell a coaching product, and that person came from you, we will pay you out, you know, $12,000, etc, whatever it is, I have my program of affiliate program sent there. Because people who are hyper users, they're going to go all the way down, see that and then go, Yeah, I love his products. I want to affiliate it. And now I'm getting free marketing, free advertising just for simply having it available. So all that is my sales funnel. And again, not too hard.

It's all about positioning really. And that's the main key that we're going to be going into right now.