Downsells or one time offers. So normally what you're going to end up having is something where there's my apologies, where you're going to have a squeeze page. And it's going to ask for someone's email and a reason why they should sign up. Usually, it's something like how to blank without blank. That's basically my formula for every squeeze page, how to lose 15 pounds in 30 days without starving yourself how to make $21,000 online without needing a website, you know, whatever it is, it's how to blank without blank. And then my advice is, is you stick them to what I call a t, y p. And that's just the thank you page.

And it has a little thing that says, hey, thank you, you know, that's been sent to your email, and we're going to start counting down here. And at the end of the countdown, usually three, four seconds, we're going to redirect you to a special offer, which happens to be The sales page. And now the sales page. If you set it up through Click Funnels, I'll actually end up giving you my sales funnel. So you can see how I set up my, my Oto is how their position, order form bumps, everything, including the squeeze page as well. And the thank you page.

So this is all done for you. I do it through Click Funnels, you can do it through whatever the heck you want. But if you want a one, click copy what I'm using what I'm successful with right here right now, and it's always updated, because I'm using this exact same funnel, and whenever I make changes to it, and you copy it, you get those exact same changes. So this isn't like something that's last year, this is something that's today, always today. So I end up redirecting to a tip, and then I end up having usually a little video, you know, you can play that. And then they have a little order form here.

And you can buy this and then kind of like some images, some text. A couple other things here. You know, that's just kind of the sales page. And once they get that, there you go. to B, and this all happens on the same page. So it's inside here, whoops, they're going to end up opening up, and there's going to be an order form bump.

So they're going to fill out kind of all their little information here, you know, where should we ship this? You know, how do we bill you? And then there's gonna be this thing. And it has a checkbox. It's like, you know, would you like this for $37? For me, I sell my book, sales funnel secrets, and I offer the audiobook version.

And that's the simplest way you get a lot of upsells with that, but I offer my audiobook version. So that's my first upsell. So that's upsell, you know, we'll name it Oto one. And you can actually make these otiose if you want an Oto. one time offer means Hey, if you don't take advantage of this now, you're going to be redirected and what with Click Funnels This is so easy. You can take all of this what we're gonna make and you can clone it And then all you got to do is everything's still the same.

So you just got to take the same page and just go, Hey, instead of, you know, $37. Now it's $47 doesn't have to be a huge price jump, right, but they know now, okay, when he says one time offer, he literally means like, darn, I wish I could have gotten in on that next time. I'm gonna remember that and make a purchase from them. A lot of people do that, trust me. So, if you don't stick to your word, you know, people start understanding, oh, this guy doesn't stick to his word. He's just like everybody else.

So it's really cool when you're actually able to hold them, like, Hey, this is a one time offer. You don't take advantage of it the next three days. You know, it's going to redirect and Click Funnels does this all for you. And one of the ways that redirects the way that I have mine set up, is when it redirects it's only if someone's actually visited and hit this page, see if they've gone here and here and maybe they left or they you know, they signed up in the immediate Left, right, then I'm going to send them through emails, hey, come see the sales page, I have a one time offer for $37. The second that they hit that page, then a little timer in the background starts. And it says, you know, after two days, it's going to redirect to the $47 offer.

So it's really cool to make sure that you know, it doesn't it's not just like a one time like, hey, March 15. And then once March 15 is over, that's it. It's three days for every time hits someone's first visit, hitting that sales page. Okay, so getting back to the Oto Oto, one, bam, that's going to be what's known as an order form bump. So order form bump, and I'm going to discuss that, then what you have is Oto two, and I'm going to discuss how to sell this as well. This will end up being a video.

Then you're gonna have something right here as well and then boom, they can buy it right over here. And that's going to be the exact same for Oto. Three, what we're probably just going to end up doing usually is changing the colors. So that way people know they're on a different page. And then once someone's over there, they get access to all their orders, you know, hey, if you bought this, you get access to this, if you bought this, you get access to this. So all of this goes in and from these upsells, then you get the real tip.

This tip over here is used as a redirect to get people from opt in from opting in to becoming a sale. And that's what this is all about. This tip makes a huge difference. A lot of people they just get the opt ins, and then they let them go into each Or the space. That's not what I do. I know that for all, every hundred people that I get to opt in, about 1% of them is going to convert into a sale, which is usually enough to sometimes break me even on, you know, the paid traffic that I send to my opt in page.

Most of the time, I'm happy when it's just 50%. Because I know once I keep remarketing to them through email, etc, that's only going to increase as well as Hey, I have my upsells all throughout. So that's going to be to my benefit. So that's how this is normally set up. And if you don't have something that can go on an order form bump, I don't know why you wouldn't I suggest that you do introduce it. I'm going to show you why in a second.

You can have two otiose but best to have three. And with that, let's go into the bump test which I took a little bit more time obviously and drew got the little markers out and specifically went Just like that, and etc. But, uh, inside of this, all I wanted you to take note of is that right here this product is $37. Okay, then they have Oto one and then Oto, two right here. So all of those probably lead up to a certain amount, it doesn't really matter. But what it does is that when we offer something like a free plus shipping, like I do with my book, then you're gonna end up having three times as many customers who will sign up to get this free book.

And then they'll be introduced to as an order form bump, my audio book that $37 product I was going to sell I just made it a print version, right, converted it over they get this for free. So three times more people have given me their credit card and this is mainly done through Click Funnels because Click Funnels makes one click upsells easy and the best part is Once someone's entered in that credit card, as long as you keep active inside that clickfunnels account 235 10 years from now, as long as that card is active, all they have to do is one click to upsell and make purchases. So it's so, so amazing. Once I know someone because I segment them inside my email list, and I go, Okay, these people aren't free. They're a buyer, I have their credit card information. And now they have their credit card information.

I can specifically send them to sales pages that don't ask them to fill out anything, it just says, click here, and this is and you'll be charged $37 that's all I say. That's it. And you'd be amazed at the number of people to go, okay, just like that because they don't have to think about Hold up. Let me let me get my let me get my wallet out. Let me pull this out. No, they have to do that.

They just go click boom instant gratification. So clickfunnels even increases my sales rates from that which is why I suggest getting Click Funnels. You Don't have to, but it's suggestible, highly suggestible. And with that, you're going to end up creating usually something like a free plus shipping, you don't have to it can be what's known as the SLO self liquidating offer or a tripwire, which is something that's $10. And below, obviously, just like a name implies, they trip over it, because it's such a low price, they don't see it, they don't care for it. They're willing to give you a little bit of trust their credit card and a few bucks in order to see what you got to offer.

So my free plus shipping is free, and I only charge them you know, five or seven bucks to ship it out to them. And then from there, now they have their credit card. It's a one click upsell, Hey, would you like to click this and you know, get the audiobook for $37 it ends up that around one out of four to one out of the three depending on the traffic quality for me. I end up getting that upsell, so I ended up getting that and now I get three times as many people even if they didn't say yes to that bump, I get three times more people that are seeing These otiose, these otiose right here and there. And what that means is that three times more people, well, three times more likely to get sales, right. And that's what this is all about.

So you end up making a lot more money, because you usually offer something for free, and then you give a bump on it. Now, that isn't to say that you have to give something for free. You don't have to do like my sales funnel secrets book, although I suggest you do. And it doesn't have to be a huge 300 page book like I got, it could be 10 pages. And it doesn't have to be physical. All right, it just has to be something that gets their credit card out.

It has to be a charge for something. So for me, you may not be able to say free plus shipping unless you're actually shipping something out. But you could do a DVD. You could do a booklet, you could do a full book like this 300 pages all you know everything about my business that you could ever want to know right in here. Or you do something else Simple as a CD, or whatever it is, you can ship something out physically, people love that nowadays, especially the more we get into the technological world, they want to get more things inside their mailbox physically, rather than their inbox digitally. So I do this, if not, you could charge something that's like digitally can't get my my best course for seven bucks or one buck, just get their credit card out.

$1 $1 Give them all the best materials for $1 that you can, you know, it's called $1 fire sale, I love doing those $1 fire sales gets a bunch of credit cards in my clickfunnels account. So then I can remark it to those people with one click upsells for 4050 $500 products, and then yeah, it's a lot easier to make a lot more money. So you know, you can do a $1 fire sale, Hey, get this and then your order form bump can still be something like or you know, this is a splinter of my product for $1 and you can unlock all of the rest of the product for $37 or 36. dollars or whatever you're doing, I would keep it 3637. So you know, a Yeah, you can get all this, you know, you got this unlocked. And this is enough to be a business.

And you can unlock all the rest of the courses if you want, as well. So don't just give them and I'm going to talk about giving them partial products do not sell a partial product, sell something that can stand by itself, but probably has other components to it as well, right? Just like I'm talking about order forms alone, I still am leaving out mid ticket products, how to sell those, that what it takes to sell a back end product. I'm sure you're even wondering about that. Now you're probably less worried about otiose, some of you and you're going How can I sell a $25,000 product you got to teach me Zach. That's a whole big thing.

But I've given you a splinter product for a small amount right. And I have all of this it still stands alone all by itself and it can work really well and make you tons of money. But then this is still also a product as well. This is a product, this is a product, you know this little portions of product. So each of those pieces is a product. But for your front end, I suggest setting something very low $1 $7, whatever it is just a little portion of your product that stands alone.

And then they can unlock the full thing if you want to do that. And it's a digital product. So you don't have to get physical things going. I like them because like I said, People love physical things in this digital age more and more, they're going to love it. So that's the order form bump test. And I just kind of shows you how to position your first upsell, which truly is the most important and can make you as you see a lot more money and raise that average cart value, which means what you can spend more per customer acquired.

And if you can outspend your competitors for all the customers wherever they advertise, if they're spending $50 a customer and you can spend $100 a customer Guess what, you're gonna push them out of the market and now boom, all those customers are yours and then eventually that price is going to go Back to like, $10 a customer and you're gonna be like, Oh my god, I own all this market and it's all mine. You know, the rich get richer and the poor get poor, but this is the way that you can go from poor to rich and it's all about leveraging the right areas inside your business and this is where it starts.