Hi guys. Now in this chapter we will learn how to write a persuasive speeches. So a persuasive speech is a type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. Now, unlike the informative speeches, persuasive speeches are composed of both logical and emotional appeals. Now, there are three fundamentals of persuasive speeches. The one is ethos, which is the credibility of the speaker.
Next is the logos, the use of logic. And third is the path which is the emotional appeal. The five canons of rhetoric, the great Roman orator serial, took Aristotle study of the rhetoric further and outlined the five canons of rhetoric, which includes invention, the process of deciding on a topic, arrangement in which the components of an argument are organized in a way To achieve the greatest success, which also takes a little bit of emotional appeal in this, then third is the style in the manner in which the argument is delivered. This can include images, metaphors, etc, memory, the methods that are used to remember their speech and delivery in the manipulation of the speech, including page volume, as well as the physical gestures, all this takes what it takes to make a great purchases speech. Now, the goals of persuasive speaking. Now, as we said earlier, the goals of purchases speaking is to convince the audience the speaker's point of view, the first word is convincing.
The here you have this example where you are giving a speech claiming subway is better than KFC. This is just one example. actuation actuation is where you are delivering a speech so The audience can take some action after your speech like for example, speeches for electoral campaigns are mostly actuated speeches because then you have the people to vote for you. Then third is stimulation. a situation where audience already believes in the viewpoint, but not to a degree then this speaker stimulates the audience, like making them more enthusiastic about a topic, for example, Independence Day or commemoration day speeches. Now, psychology of persuasion.
There is no single key to a successful persuasive speech. Some people take longer to be persuaded, but Robert Cialdini in his book have on persuasion, defined six weapons of influence. Now the six weapons of influence the first is reciprocity, people tend to return a favor. These are probably very these are very self explanatory the weapons of influence commitment and consistency once people commit to what they think is right, they are most likely to honor that commitment even if the original motivation is subsequently removed. Social Proof people will do things they see other people doing. Like this is the One very common example.
If I start looking up in the sky, the bystanders would then see me and they will do what as I What am I doing? They will all all start looking up to the sky. Whether it whether there is something or I don't know why, but people do this authority, people will tend to obey authority figures, even if they are asked to perform objectionable acts. Like many people, like many politicians have followers, like they do certain things even if it's not right. Liking people are easily persuaded by other people whom they like scarcity. Perceived scarcity will generate demand.
For example, limited time offer encourages sales. Now in the next we will learn and discuss what are entertaining speeches.