Great, let's now look at the advantages and disadvantages of the candidate analysis. Some of the advantages include, it helps in prioritizing the requirements. If your product or a service is not meeting the must B's, you must first prioritize these requirements. Add another instance, if your product is already meeting the basics, it is not advisable to improve these requirements further. Thus, you can focus to improve the one dimensional or attractive requirements as they can greatly influence the customer satisfaction levels. You can understand the product or service criterias better.

The criterias that govern the product or service can be better understood using the Kano analysis. There are situations where to product or service requirements cannot be made simultaneously. This could be due to any reason. In these situations, the kind of analysis can come in handy to make a decision on which criteria has the greatest influence on customer satisfaction levels. Due to Kanno analysis, we can provide customer tailored solutions. This guarantees a perfect level of satisfaction in different customer segments.

A product or service that fulfills just the must B's or one dimensional requirements is perceived as average by the customers. The Kano analysis help us discover and fulfill attractive requirements that can create a wide range of possibilities for differentiation. Some of the disadvantages include creating a complete Kanno analysis may be time consuming cannot questionnaire surveys can be tedious. You need to be a Equipped with the ability to analyze the data. You also need to find a way to motivate responding to fill out the survey honestly and in full