The results of the tallying of all customers questionnaires is a matrix such as the one shown here for each row of the tabulation, that is, for each customer requirement, that dominant customer view is indicated by the highest Tally. If two or more categories are tied or close to tied, it may be an indication that more information is needed, you may be dealing with to market segments or you may need to ask questions about more detailed customer requirements from the tabulation of customer responses to the canno survey for the IMF bank, again or diagram can be created showing the must be one dimensional and attractive elements. tooltip all customer requirements are not easy If you find that your organization is not meeting the must be is you must prioritize them. However, improving performance on must be customer requirement that is already at a satisfactory level is not productive.

In these situations, it will be beneficial to improve performance on a one dimensional or attractive customer requirement.