In the previous chapters you have learned the necessary details to effectively construct a Kano analysis. It is now time to put this knowledge into the right structure. Let's study the seven easy steps to construct a candidate analysis. Step one, make a list of potential customer needs. When you plan a product or service, you would first make a list of potential customer needs that your product or service would satisfy. Capturing the voice of customer is a good way to get ideas for what should be on the list of potential requirements.

Voice of customer can be captured using various techniques, including surveys, interviews, focus groups, suggestions, observations, among others.