Step five, administering the questionnaire. administering the questionnaire is a science and an art to. It's a science because it is logical and has step by step procedure. It is an art because even if there is a step by step guide available, you will always come across some unique scenarios. Every time you administer the questionnaire. Here are some key steps for you to follow.

Select the customers you would like to survey. One study indicated that only 10% of your customers respond to any surveys. Hence, selecting a significant number of customers would be a good idea. decide the medium to administer the questionnaire. There are multiple choices including telephone video conference face to face interactions, email or other methods. The most common method is through email Collect demographic data that will enable you to distinguish potential market segments if they exist.

Categories of helpful information might include company and personal characteristics, familiarity or experience with product, use of competitors products, and so forth. include instructions for filling out the questionnaire. This is particularly important for the candidate questionnaire, since it is likely to be new to customers. Send out the survey, keep a log of customers to whom the survey was sent along with the date. This will help you follow up if necessary, and will help you avoid duplication if you choose to expand your sample later. Record responses as they arrive