The best assignments, promotions, and jobs go to engineers recognized for their expertise.

What you'll learn about: Many engineers and other technical professionals do great work, but they're frustrated because they see other skilled people get the best assignments, promotions, and job offers. That could be because those other professionals are seen as the safe choice, the known entity, in their field. This course is about how you can be recognized for your expertise, so your abilities get the recognition they deserve.

Who should take this course?

This is mainly for engineers and similar technical professionals who work in firms or private practice. But it's useful for anyone who has the technical expertise and wants to get recognized for it. It's mostly for people in their mid-careers at a time when the people who intend to succeed are starting to pull ahead. This will help you become one of those whose name recognition earns them rewards.

Why you should take this class?

Just like learning a new software package, this is a skill that you can develop. I get it, many engineers dislike putting themselves forward; they'd rather let their work speak for itself. But when competing with people who do similarly great work, the opportunities go to those who are seen as a safe or defensible choice. So, this course is designed with the skills and style of engineers in mind.

Why you should listen to me?

I'm not an engineer. But for over 15 years I've worked with engineers and other technical professionals all over the world, helping them get published, get speaking engagements, write books, get interviewed by the news media, and in other ways get recognized. I understand engineers' concerns about making over-general statements and have ways to make sure your message is credible and one you can be proud of.

What will you learn in this course?

• Why being seen as the professional in your field matters
• The role of content marketing adapted to the engineering profession
• Winning themes for content that reaches your ideal client, customer or employer
• How to work with the news media, particularly niche online and print publications that are eager to publish your ideas
• How to get speaking engagements and guest webinar slots in front of your ideal clients
• The continuing role of having a book as the ultimate credential
• The role of social media, particularly LinkedIn

Meeting your learning style: Everyone learns in a different way. So I've presented the learning in five different ways:

• The spoken word, backed by
• The slides and images on the screen
• A complete transcription of every lesson, for easier reviewing
• An action guide with every lesson, so you can implement the ideas right away
• Many lessons have bonus materials that help you continue learning. The 14 lessons in the course total of 2.0 hours of instruction.