Comments and shares are one of the best ways for social media algorithms to pick up your post. So be sure to engage with your audience when they comment, respond to their comments, answer their questions. And like their comments, make sure that you're very actively involved with the post because the posts will be more likely to be continually seen by people that you are connected with on social media. Occasionally, you might see something that's negative or somebody may not like something that you've posted. So be prepared for that have a few responses that are neutral and non confrontational in your back pocket. Keep in mind, you know, it's not worth getting worked up over if you post something negative back, you could literally ruin your brand.

So if you're really upset, walk away, take a deep breath, calm down before coming back to your computer, but remember not to get involved in that negative banter back and forth. So again, make sure that if you are posting and you've got your actions And somebody comments or says something about your post, respond back to them, keep it engaging and keep that moving back and forth so that you are getting the most out of your social media posts, the most engagement. The posts that you're looking at was kind of response to some other posts I had put up there on social media regarding one of my books that has a dog as one of the characters. So I just threw up a quick social media post who wants to help me name the dog in my next book, comment below. This post got a lot of engagement.

Of course, everybody loves their dog and dogs are one of the most likely things to be talked about or viewed on social media. So there was a lot of commenting a lot of suggestions people want, you know, the dog to be named after a dog that they've had in their life. So I was back and forth with the comments all night and this posts continued to do really well. It was seen in a lot of people's feed over the next couple of days, because of that active engagement that I had with the commenting back and forth, and the likes. of the different comments that people have made. So again, keeping keeping it active, keeping it engaging, keep commenting, liking and make sure that you are communicating with your audience via your social media posts.

As a follow up to that post, I actually found the you know, the top three names that I liked that people had suggested and the next posts that I made, I created a poll and I had people vote. So that's another way to get some more active engagement out of your social media posts.