Introduction to Branding Basics

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Transcript

The preparation phase is about making you sellable. Indeed, before you start to formally connect with people to get an exhibition opportunity, it is critical that you first build your so called brand. As an artist, you have to create your signature. Have something that separates you from other artists began your art, it is important that you're able to develop your brand. And there are simple ways of achieving this. Branding is a set of tools you're going to use to market yourself to increase your chances of getting exhibited.

Branding is like your identity. It translates into the name you want your audience to refer to you. This can be an artist name, or company name if you intend to turn your art into a formal business. This can also be the look and feel of the material that you share, like your portfolio, business cards or CV About the appearance and image that you give to others. This is basically your look clothing and the way you interact with people. In the upcoming video series, we will focus on the essentials of coming up with a brand name and logo.

Building a portfolio and writing an artist CV or resume. See you in the next video.

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