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The Independent Consultant's Index

1: Introduction
Introduction
1.1: Video Introduction
1.2: What is The Independent Consultant's Index?
2: Vision and Strategy
Vision and Strategy
2.1: Why is this Important?
2.2 VS1: Your Vision
2.3: Example Vision
2.4 VS1: Your Vision - Scoring
2.5 VS2: Your Strategic Themes
2.6: Examples of Strategic themes
2.7 VS2: Your Strategic Themes - Scoring
2.8 VS3: Your Roadmap
2.9 VS3: Your Roadmap - Scoring
2.10 VS4: SMART Objectives
2.11 VS4: SMART Objectives - Scoring
2.12 VS5: Tracking Progress
2.13 VS5: Progress Tracking - Template
2.14 VS5: Tracking Progress - Scoring
3: Professional Credibility
Professional Credibility
3.1: Why is this Important?
3.2 PC1: Industry experience
3.3 PC1: Industry Experience - Scoring
3.4 PC2: Functional Experience
3.5 PC2: Functional Experience - Scoring
3.6 PC3: Subject Matter Expertise
3.7 PC3: Subject Matter Expertise - Scoring
3.8 PC4: Professional Qualifications - Scoring
3.9 PC5: Testimonials and Case Studies
3.10 PC5: Testimonials and Case Studies - Scoring
3.11 PC6: Thought Leadership - Scoring
3.12 PC7: Public Speaking - Scoring
3.13 PC8: Industry Groups - Scoring
3.14 PC9: LinkedIn Networking - Scoring
3.15 PC10: LinkedIn Group Discussions - Scoring
4: Consulting Capability
Consulting Capability
4.1: Why is this Important?
4.2: Consulting Capability Scoring Guidance
4.3 CC1: Business Transformation
4.4 CC2: Project Management
4.5 CC4: Stakeholder Management
4.6 CC4: Meeting and Workshop Management
4.7 CC5: Giving and Receiving Feedback
4.8 CC6: Diagnosing Client Problems
4.9 CC7: Vision and Strategy
4.10 CC8: Business Case and Benefits Tracking
4.11 CC9: Designing New Ways of Working
4.12 CC10: Implementation
5. Marketing and Sales competence
Marketing and Sales Competence
5.1: Why is this Important ?
5.2 MSC1: Target Market
5.3 MSC1: Target Market - Scoring
5.4 MSC2: Value Proposition
5.5 Value Proposition Components
5.6 Value Proposition - Examples
5.7 MSC2: Value Proposition - Scoring
5.8 MSC3: LinkedIn Profile - Scoring
5.9 MSC4: CV - Scoring
5.10 MSC5: Online Presence - Scoring
5.11 MSC6: Lead Generation Strategies
5.12 MSC6: Lead Generation Strategies - Scoring
5.13 MSC7: Database Systemisation - Scoring
5.14 MSC8: Networking Strategy - Scoring
5.15 MSC9: Sales Process - Scoring
5.16 MSC10: Marketing and Sales success - Scoring
6: Summary
Summary
6.1: The Independent Consultant's Index

5. Marketing and Sales competence

The Independent Consultant's Index
By: Clive Mallard
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Effective Marketing and Sales are key to gaining new Clients. This section guides you on some of your priorities.

We'll cover the following topics in this section:
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