What can we learn from this voc training? Here are some key takeaways. Use voice of customer technique, when you want to capture customers expectations, preferences and dislikes for your product or service. Identify the right customer for your product or service or project by rightly segmenting them. segmentation can be as internal or external customers or by demographics. Demographics can further include segmentation by age, profession, location, gender, climate, etc.

Wherever possible, take hundred percent of customer feedback if you're bound by factors such as time, cost or resources, you can use alternative ways to capture customer feedback. This may compromise the statistical authenticity. To a certain extent, however, can help solve the purpose of understanding the customer's needs and molds. Use written surveys when you have a large customer base and do not want specific feedback on your product from each customer. Useful focus groups to improve the depth and accuracy of the responses. This may not be a feasible option to use if you need feedback from a large customer base, use phone or in person interviews.

If you want to identify the specifics of us certain problems you're trying to address. You can also focus on customer attitudes and inquire about the habits of the customers. Use customer complaints to understand the challenges faced by your customers while using your product or service. online surveys, online polls, social listening, on site activity via analogies and analysis on customer behavior patterns, our new age tools to capture the voice of your customer, use them as appropriate. Understand how most companies are using social listening as the key voice of customer capture mechanism and driving successful business by enhancing their customer experience.