Alright, the next thing I want to talk about is engagement. And engagement has to do with the interactivity of someone within your video. And there's a few things I already talked about one, which is duration, and kind of how to figure that out. Number two, what you're going to end up having is, again, that cover image. So we're kind of repeating over a few simple things, you know, your engagement is really going to be determined from how you set the really the perspective up front, how you frame everything is going to determine the outcome. It's kind of how sales are if you walk in, you make someone pissed off right before you're trying to sell them.

They're probably not going to be sold on whatever you try to sell them no matter how good it is for them. You make them happy. You get them to attach emotions to it, no matter how irrational the decision, they're probably going to buy it. So cover image does the exact same thing. And number three, the one I really want to focus on the most. That is what I call the 15 seconds of fame.

So 15 seconds of fame is really how you're going to end up engaging people inside your video. You want to do what's known as a pattern. interrupt and a pattern interrupt. Basically broken down is as simple as what does this pink elephant have to do with your marketing sales funnel your business online? Well, listen to this video and you're about to find out then you go into Hi, my name is Zach Miller. I'm going to be breaking down sales funnels and how they are so out of whack with what you understand that it's basically you know, like this and like this And then you're trying to get people reeled in for a certain reason, you know, you're just giving them that hook of why they want to actually come in and listen to what you're offering.

When you give that pattern interrupt, it could be as simple as you doing something silly. So you just kind of pop it in. Oftentimes, I like to make sure that the first moments of a video when I do it for my clients, and you know, they get all their videos done and everything, we always follow this formula. We want to have the first 10 to 15 seconds, be a pattern, interrupt. All right. Then we're going to go into an intro.

And that intro is usually going to be five to 10 seconds. Oh, I'm getting those mixed up sorry. intro and it's gonna be Five to 10 seconds. And then you're going to move in. This is why they call the high part. This is usually again, five to 10 seconds.

And then you're going to go into what I call the meat. And that's actually what you're delivering. And then you're talking about, you know, one to x minutes. So, when you break this all down, you're gonna get people involved, finding out why they're there, knowing who you are going through your intro, which is just a quick blurb of something you know, like, and then you get right into the meat and potatoes of what you're presenting. When you do this, there is a much higher chance of you keeping that retention and what you want to look for is what's known as the dips in the engagement and when you look in the engagement or the activity You'll see that a lot of your videos will end up having something like this. And it'll go here.

And this bump is literally saying this is where people start falling off, you know, you need to look at this area in terms of the video length. If your video is five minutes long, you know, we'll do it even simpler will do. It's two minutes. So this is probably the one minute mark. So it's literally the same between here and the one minute mark. So you're probably at 45 seconds, you need to start checking what is going on inside your video.

It's causing people to drop off so suddenly, and then you can fix that. And obviously turn this engagement around so that then it starts becoming something more like that. And that's really what you're looking for. Because at the end of the day, you're going to have this drop off right here. It's almost always going to be a curve up. Reason being is people get tired in the first 15 seconds, but there's even more people that just get tired in the first few seconds.

See the video, they pop into something, you know, it's just that first very image of that pattern interrupt if I didn't catch him, that's it. Those are the people that leave. So the pattern interrupt goes right here. Usually, you want to probably have another one wherever you have a drop off, you know, hey, you know, do something crazy or do you know, you can even look up online different types of pattern or ups for different industries. And I mean, people have created some really unique ones. And again, all pattern interrupt is, is doing something out of the ordinary that catches people's attention, and makes them reengage and reinvest into you and what you're saying.

So every time you see that little drop off to a pattern or up, boom, you're gonna be popping into a lot more of an engagement, which allows you to get into that meat and potatoes, meat and potatoes is what people are looking for. They can get through that they find value in you. If they find value in you not only do you get paid by YouTube, but they're also going to engage with you further, which means Hey, liking subscribing, you know, comment tene and then also going and subscribing to my email list or buying this product, whatever it is. That's what this is all about ultimately. So when you bring up that engagement, it's going to improve everything overall and this is more of a long term overhaul.