Okay, I want to talk about the kind of difference between black hat versus white hat. And when it comes to the SEO, and the real way that Google's differentiating this because in technicality of how how they rate and look upon any type of link building no matter what it is, if it's anything off site, not your website, it's blackhat. But that's not really true. Google does that to scare people away. But there is a true definition that you can actually determine this is black versus white. And it comes down to really just one simple thing.
Basically. Are you keyword stuffing. I'm sure you've heard that before. Basically, you're just overusing keywords to the point that it doesn't make sense. no sense at all. And that is a big issue when it comes over to whitehat.
All you're doing is making something that's engaging. And that means it's going to affect your CTR, which is your click through rate. This is basically kind of a holy grail in a sense of how popular is your video and how realistic is it that we should be promoting it to the top. If your click through rate is extremely high, then no doubt they're going to say, Well, obviously people really resonate with your material, we're going to push it right up to the top number one position. Your CTR rate is a big factor behind that because they want the most engaging material material that people want to click on. So that's the biggest difference between black and white hat.
So when it comes to creating titles, descriptions, your title shouldn't just be you know, keyword one plus keyword two, plus keyword three, and then your description being something You know, blah, blah. And you know, no one wants to hear about that. It's just ridiculous. So when you do it white, you want to create something that is more towards, you know, like we discussed Steph Curry's shot form in slow motion, you want to create something that's engaging to that. And you can use a couple keywords after this. But you basically want to do keyword one.
And then, you know, some sort of sentence that makes it makes sense, right? Sometimes these keywords do make sense because they're just the keyword. But you want something like data, data, data, or data data, duh. And then the closer this keyword is to the front of the sentence, the more weight it holds. So you usually want to put it up front, but you want to still have a sentence you want something that's readable, that has engagement, so it has a click through rate, click through rate that is higher than other videos. And that also means that you need to create something that's engaging in terms of description if you just have blah, blah, blah, you know, a bunch of keywords and nothing really special about it.
It's not going to engage people, people are reading these descriptions from the search engine. So you need to make sure that those descriptions, those titles, everything about it, is bringing people into why should I watch this video? You know, it's like, you could just have a video about, Hey, you know, gluten free recipes. Yeah, that's great. You know, that's okay. And then you can go into, you know, everyone's favorite word free gluten free recipes, right?
Or, you know, 10 or a number or something like that people love number seven free gluten free recipes, and then you go in you Say, people call me the master of how to hack recipes and make them gluten free or you know, do this or I'm a health nut. And I love making the tastiest gluten free products that your taste buds I've ever had the pleasure of touching. Something like that is going to put people through over gluten free recipes get gluten free, gluten is bad. Lose weight and 10 days, no more gluten. Something like that is just absolute dribble. So that's what makes it blackhat then, so you want to be engaging.
You don't want to keyword stuff, you keep that in terms of your optimization for your title and your description. You're going to be well off