K, welcome to day seven. So by now you should have learned how to format and effective eye catching bio. Different ways that you can create content regardless really of your skill level, the importance of creating that cohesion on your Instagram page, and really how to implement that on your account, how to stick to your focus, and how that can dramatically impact your success, the importance of hashtags and the importance of engaging with others, and how to monetize your account. No matter you know what the industry that you're in, or your area of expertise, what services that you offer, and in this day seven, I am going to show you how to sell on your Instagram account how to sell your services. So by getting more link clicks, obviously that means more appointments and more sales. Now what I want to preface this with is that this is going to take time, you can't just expect to, you know, start posting things to your Instagram account.

And you know, if people aren't clicking right away or booking on your calendar right away, it doesn't necessarily mean that it's not working because right now what you're doing is building that rapport and you're building that foundation. So selling is going to take time, but you'll see the momentum happen over time if you continue to stay consistent. So just want to make sure that you understand that this does take time. But it can definitely once it it catches fire, it can definitely you'll definitely see that momentum. So, um, so let's jump into it. And so the first thing that I want to show you is the like No and trust factor.

So in order for people to engage with your content and become a potential customer, you must build trust and make them feel heard, and connect with them on a completely different level. So this is really the foundation of what is going to help you sell your services in the long run. So like I just said, you're building a foundation right now, you're building that like know and trust factor. And you're kind of just training people, how your account how to interact with your account and engage with your account. So when we talk about the like factor, what we want to do is we want to get them excited about your content. We want them to resonate and empathize with you as a real human as if they're connecting with a real human and that you're not, you know, trying to sell them something super salesy.

So it's just about creating those connections. And when I talk about engaging with people, it's always about making real human connections, really genuine connections. So we want to make sure that you know, if you're talking about if you're talking about a client experience or how you change your clients life with a certain service, or your own, maybe you started doing a certain service because you experienced something, you know, a big shift in your life on your own, through some kind of, you know, whatever that service is, then, you know, tell that story, tell that experience, and, and get people to resonate with you on a real human level. The know factor is is very similar. So educate your audience. This is where we start getting into a little bit more of, of the teaching aspect.

So when you get in front of them, get in front of them often. And let's just say for example, you offer Brazilian blowouts or extensions or something like that. Talk About the goals, the benefits those life changing, changing results that they will receive by getting this service done with you. And again, these kind of go hand in hand. So you want to, you know, do some educating, do some, some storytelling, you know, getting those followers and visitors to really resonate and empathize with, why you do what you do what we all as beauty service providers have a passion and a mission in our hearts, to help people and if it's totally if it's entirely on more of a human to human connection, and it's just that, you know, the hair part doing the hair is just fun for you. But it's really about building those connections for you talk about that in your posts.

And so use those those stories to your benefit and and connect with your friends. Friends so that they become clients. And then the trust factor. This is where we never ever want to be pushy. So this is where we just we put our testimonials, our client reviews, post those up in our stories and in our highlights. Do before and afters talk about those client experiences, prove that your services work and that you make people happy.

You know, do use the app mentioned. So if you're ever talking about a client, a client experience or using one of their testimonials, make sure that you tag them. Because then your followers are going to know that Oh, that's a real person. Right? Do shoutouts You know, sometimes if you have a guarantee, not a lot of beauty professionals do but if you have a guarantee, you know, put that up in in your highlights in your story. Things like these just build rapport and build that trust in your followers that say, okay, she's pretty legit, I think I want to, you know, invest in her services.

So this is really important. So then the next thing is, so that's kind of your foundational pieces to selling on Instagram. So there is a swipe up feature that I'm sure a lot of you have seen at the bottom of your screen on your stories when you're scrolling through someone else's stories. But in order to have this feature, you have to have your account at 10,000 followers or more in order to have that feature. So here's a way that you can bypass that. So this is a recent post that I posted for a giveaway.

And, um, as long as you have a clear call to action, so I say hey, tap the link in my bio to enter but if you just have that written on there, it's not guaranteed that people are actually going to go and click on your link in your bio, they're probably just going to start To the next story and forget about that you were even there. So if you have a clear CTA, and then make sure that you tag yourself, so take your own personal Instagram profile and and then add some visuals that direct the user to click on your account. So just make it fun. You can use gifts you can use all kinds of different ways to visually make this pleasing to say, hey, go check this out, go click over here, and you'll start to get more link clicks in your bio, because technically, you can't add a link, like I said, in a story, unless you have 10,000 or more followers, and if you're not there yet, then we've got to get creative, right?

So, um, so a few other ways that you can encourage link clicks is you know, go live. If you're, you know, get comfortable going live, it shows your personality and it builds that trust. And, and people love seeing, seeing our faces and getting to know us. And just kind of getting a feel for our personality, especially in such a tight bubble of an industry when we have one on one clients directly in our chairs that we're hovering over. People want to know that they are they are connected to us that they like our presence that they know and like, and trust who we are. And so going live is is really really powerful.

So if if it's if you're having a hard time building up the courage to do so. Just try it. I still get scared every time I do it, but I once I do it's not as scary as it seems and people absolutely love it. Ask questions in your stories use the poll or question feature you can create slideshows in stories Invite them to your Facebook page or your website and show your URL. So the homework for day seven is to list three ways that you can connect with your audience. list three things that you can teach your audience to build rapport and trust about your signature offer or your services.

Get those testimonials and case studies and those kinds of things up on your highlights. And then to get more link clicks, try promoting your services in different ways. Try a few different ways on your stories, and then see what kinds of feedback that you get and what kind of engagement you'll be able to tell what kind of engagement works best for you and for your audience. So that's it for day seven. And I will see you in the next training.