We now move to the section above the technical requirements, we place a symbol on the top line indicating whether lower is better or higher is better. A circle indicates that target is best. So, according to customers, higher the weight of the portion would mean that the burger would be more filling. So higher is better here. percentage of fat is lower the better always. Can you imagine a burger with no taste?

Never. Taste is always better. Hence an upward arrow indicating higher taste would be right. ingredient cost and time to prepare is lower the better. Lastly, number of ingredients used Should we just tried to ensure each of our delicious burgers has a consistent taste