Alright, so you want to generate a new idea and what is a good and new and innovative idea made of, or a good idea is born from the combination of two kinds of ingredients, convergent ingredients and divergent ingredients. So convergent ingredients are the information, the knowledge that you must have for sure. Okay, to be able to actually brainstorm with a challenge. So, for example, if my challenge is that I have a clothing line, and a lot of people discover my products, but very few people buy, you know, and I want to find new ideas to transform the discovery of my products into actual customers. Well, the convergent ingredients of my challenge would be every information on every knowledge is essential for people to know if they want to brainstorm about my challenge. You see if I don't know anything about your clothing line, if I don't know what type of customers you have a word Do you sell your clothes?

What is the actual reason why you think they are not buying if I don't have these base, convergent details or knowledge, it's impossible for me to brainstorm about your challenge okay. So you need to have this knowledge converted into this. Now, divergent ingredients are all other kinds of information elements that are not directly connected to your challenge, okay. They are all other kinds of knowledge and information that help you expand and literally divert you know within the brainstorming process, and that when you combine those divergent elements and information sources, with the convergent ingredients from the combination is from where you generate very innovative, original and new ideas. And during this course, we are going to teach you how to produce and generate Lots of different kinds of divergent ingredients in different disciplines and using different senses, visual, acoustic, linguistic, etc. And by combining those divergent ingredients with the convergent knowledge in the right way, you will quickly generate new innovative ideas.

So those are the ingredients. Now we have to find out how do we combine them what are the requirements to combine these two kinds of ingredients in the right way. Because think about a cooking metaphor, okay. You are going to cook a beautiful dish, a beautiful idea, and you are going to combine these convergent and divergent ingredients. And now let's talk about that recipe.