To cook a good idea we need..

Create Innovative Ideas Quickly Using Technology Theory | The recipe to cook a great idea
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Transcript

So we continue with the cooking metaphor. So we want to combine convergent and divergent ingredients. So how do we combine them and word do we combine them? So first where we are going to combine convergent and divergent ingredients in what we call our subconscious spot, okay with the cooking metaphor about cooking but our subconscious, pot wise subconscious, because at any one time you are only a word consciously have little pieces of information, most of your knowledge and information is below your conscious mind is in your subconscious. And it is in the subconscious, that these convergent and divergent ingredients are going to combine. Alright, and now the next question is for this cooking process to generate a beautiful delicious dish, what are the key requirements and there are four very Important unclear requirements that we call the deets process the I Ts, which means that ingredients time and space, okay, depth, ingredients, time and space.

So let's quickly explain what they mean. Well, the first two are very intuitive and very clear. Ingredients means that you need to have in that subconscious part enough quantity of quality, convergent ingredients and quality divergent ingredients. If you have a lot of convergent ingredients, a lot of convergent knowledge about your challenge, but very few divergent ingredients. Your solution is gonna be quite typical and predictable. Okay.

Now, if you have a lot of divergent ingredients, but very little convergent knowledge about the challenge, you are not going to generate ideas that are relevant For your challenge, because you don't have enough base knowledge about it. So you want to have enough quantity of quality, convergent and divergent ingredients. Now, the next one is depth. What does it mean that, okay, when we talk about the convergent ingredients, you can have different kinds of convergent ingredients. So what is important is that your convergent ingredients, your base knowledge about the challenge has to be at the depth, the level of abstraction, the level of detail, the depth, that matches with the description of the challenge, and with the kind of solution that you are looking for, for example, is not the same thing to talk about how to make a customer's potential customers that visit my shop, if feel comfortable with them you know with the shop with the environment done to say you know how can I change the texture of this type of cloth so that when it comes in contact with the skin, okay it produces a certain feeling, okay.

The first type of challenge is one that we are most of us very familiar with, because we go to shops and we visit the shops, we have been customers ourselves needs a certain type of convergent knowledge that is, well more generic and that we are more familiar with, but the second kind in order to work on the second challenge, we need to have very specific detailed knowledge about this material of this scope, about how the skin and the cloth come in contact, how they interact with each other. What Young is what the different physical properties are. And this is a different that a different level of abstraction and detail. So make sure that the convergent, the base information and knowledge you have about the challenge has a level of detail and obstruction that matches with the objective you have and with the description of the challenge that you have.

All right, that was ingredients. And now let's go to the two most exciting ones. Time and space in the next video.

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