Now when we teach you to do ideation and brainstorming, we're going to do it in a multidisciplinary and multi sensory way. And why is this important to accelerate ideation? All right? Think of when you train for a marathon, when you train for a marathon do you train and do is you basically strengthen just one muscle in your body, the muscle of the leg? No, you strengthen and you train your entire body and all the muscle groups. Why?

Because there are synergies between all the muscle groups. By training all of them, you improve the global performance of, you know the whole process and the local performance of each muscle group. Well, the same thing happens with ideation. Okay, when you do ideation with multiple disciplines and multiple senses, you are going because of the synergies between them, you're going to improve the global performance of brainstorming browses and also the local performance of each of those disciplines and escapes. And that's why we're going to be combining multiple disciplines and multiple senses. In fact, what happens in torts is that this methodology is composed of a set of exercises that connect with a set of strategies, strategies that control your analytical muscles so that they don't push you to convert to weekly strategies that help you divert faster and wider, okay?

Those strategies connect with different ways to express and channel our intelligence, visual, acoustic, linguistic, emotional, etc. And those connect with different functional areas of our brain. So the other benefit is that by doing this type of multidisciplinary and multi sensory processes, you are literally exercising every functional or most functional parts of your brain. And obviously that has a lot of benefits in your personal well being as well and in your professional performance