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URL:https://www.learndesk.us/class-hi/6343119618441216/lesson/300c50becc11652c23495232ab99b391?ref=outlook-calendar
SUMMARY:Lesson 6: SEO Types - On-page | Off-page | Black Hat | White Hat | Grey Hat | Negative SEO and Technical SEO
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class-hi/6343119618441216/lesson/300c50becc11652c23495232ab99b391?ref=outlook-calendar
DESCRIPTION: 
Four Main Types of SEO
There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results. The main differences have to do with how closely SEO tactics align with Google guidelines and how that ultimately impacts your SEO efforts:

Black hat SEO will get you where you want to go faster. It usually costs less because you are taking shortcuts to the top by going against Google Guidelines. In fact, many black hat SEO tactics are specifically called out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. (More on that below.)
White hat SEO techniques adhere to Google Webmaster Guidelines but usually take longer and cost more to implement. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time. Most reputable SEO and...

https://www.learndesk.us/class-hi/6343119618441216/lesson/300c50becc11652c23495232ab99b391?ref=outlook-calendar
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