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Marketing Strategy

Marketing Stratégique: les outils de segmentation
Philippe Massol
Ce cours aborde les outils de segmentation stratégie et marketing indispensable pour faire du marketing stratégique.
Recorded
Durée:
6 heures 24 minutes
Inclus:
33 vidéos
Niveau:
Tous les niveaux
$69.99
$49.99
129
€61
€43.56
129
£52.70
£37.64
129
CA$96.13
CA$68.66
129
A$99.26
A$70.89
129
S$89.78
S$64.12
129
HK$548.27
HK$391.59
129
CHF 55.67
CHF 39.76
129
NOK kr670.71
NOK kr479.05
129
DKK kr455.74
DKK kr325.51
129
NZ$120.34
NZ$85.95
129
د.إ257.03
د.إ183.58
129
৳8,600.74
৳6,143.03
129
₹6,527.71
₹4,662.38
129
RM275.72
RM196.93
129
₦95,391.47
₦68,132.87
129
₨19,567.91
₨13,976.28
129
฿2,300.57
฿1,643.17
129
₺3,101.96
₺2,215.55
129
B$367.24
B$262.30
129
R1,184.04
R845.69
129
Лв119.30
Лв85.21
129
₩104,938.99
₩74,952.14
129
₪218.14
₪155.80
129
₱4,209.05
₱3,006.29
129
¥11,137
¥7,954.55
129
MX$1,245.44
MX$889.55
129
QR256.07
QR182.90
129
P955.07
P682.16
129
KSh9,070.70
KSh6,478.70
129
E£3,655.88
E£2,611.19
129
ብር10,996.60
ብር7,854.26
129
Kz63,840.04
Kz45,597.42
129
CLP$63,982.75
CLP$45,699.35
129
CN¥482.96
CN¥344.95
129
RD$4,257.86
RD$3,041.15
129
DA9,266.48
DA6,618.54
129
FJ$155.29
FJ$110.91
129
Q536.93
Q383.50
129
GY$14,664.32
GY$10,473.91
129
ISK kr8,734.75
ISK kr6,238.75
129
DH659.02
DH470.70
129
L1,226.60
L876.09
129
ден3,760.05
ден2,685.60
129
MOP$565.86
MOP$404.16
129
N$1,175.54
N$839.62
129
C$2,575.63
C$1,839.63
129
रु10,399.93
रु7,428.10
129
S/240.49
S/171.77
129
K303.86
K217.03
129
SAR262.82
SAR187.71
129
ZK1,370.67
ZK978.99
129
L310.89
L222.05
129
Kč1,494.75
Kč1,067.62
129
Ft23,959.08
Ft17,112.65
129
SEK kr657.72
SEK kr469.77
129
ARS$97,601.97
ARS$69,711.71
129
Bs484.35
Bs345.94
129
COP$260,100.77
COP$185,775.64
129
₡32,893.05
₡23,493.69
129
L1,858.72
L1,327.58
129
₲453,014.30
₲323,563.15
129
$U2,834.60
$U2,024.60
129
zł261.02
zł186.43
129
Marketing des Services
Philippe Massol
Les bases indispensables pour faire du marketing des services.
Recorded
Durée:
2 heures
Inclus:
24 vidéos
Niveau:
Tous les niveaux
$69.99
$49.99
33
€61
€43.56
33
£52.70
£37.64
33
CA$96.13
CA$68.66
33
A$99.26
A$70.89
33
S$89.78
S$64.12
33
HK$548.27
HK$391.59
33
CHF 55.67
CHF 39.76
33
NOK kr670.71
NOK kr479.05
33
DKK kr455.74
DKK kr325.51
33
NZ$120.34
NZ$85.95
33
د.إ257.03
د.إ183.58
33
৳8,600.74
৳6,143.03
33
₹6,527.71
₹4,662.38
33
RM275.72
RM196.93
33
₦95,391.47
₦68,132.87
33
₨19,567.91
₨13,976.28
33
฿2,300.57
฿1,643.17
33
₺3,101.96
₺2,215.55
33
B$367.24
B$262.30
33
R1,184.04
R845.69
33
Лв119.30
Лв85.21
33
₩104,938.99
₩74,952.14
33
₪218.14
₪155.80
33
₱4,209.05
₱3,006.29
33
¥11,137
¥7,954.55
33
MX$1,245.44
MX$889.55
33
QR256.07
QR182.90
33
P955.07
P682.16
33
KSh9,070.70
KSh6,478.70
33
E£3,655.88
E£2,611.19
33
ብር10,996.60
ብር7,854.26
33
Kz63,840.04
Kz45,597.42
33
CLP$63,982.75
CLP$45,699.35
33
CN¥482.96
CN¥344.95
33
RD$4,257.86
RD$3,041.15
33
DA9,266.48
DA6,618.54
33
FJ$155.29
FJ$110.91
33
Q536.93
Q383.50
33
GY$14,664.32
GY$10,473.91
33
ISK kr8,734.75
ISK kr6,238.75
33
DH659.02
DH470.70
33
L1,226.60
L876.09
33
ден3,760.05
ден2,685.60
33
MOP$565.86
MOP$404.16
33
N$1,175.54
N$839.62
33
C$2,575.63
C$1,839.63
33
रु10,399.93
रु7,428.10
33
S/240.49
S/171.77
33
K303.86
K217.03
33
SAR262.82
SAR187.71
33
ZK1,370.67
ZK978.99
33
L310.89
L222.05
33
Kč1,494.75
Kč1,067.62
33
Ft23,959.08
Ft17,112.65
33
SEK kr657.72
SEK kr469.77
33
ARS$97,601.97
ARS$69,711.71
33
Bs484.35
Bs345.94
33
COP$260,100.77
COP$185,775.64
33
₡32,893.05
₡23,493.69
33
L1,858.72
L1,327.58
33
₲453,014.30
₲323,563.15
33
$U2,834.60
$U2,024.60
33
zł261.02
zł186.43
33
Les 7 modes de création de valeur pour vos clients
Philippe Massol
Apprenez quels sont les axes de création de valeur pour générer de la marge dans votre entreprise.
Recorded
Durée:
3 heures 1 minute
Inclus:
27 vidéos
Niveau:
Avancée
$69.99
$49.99
22
€61
€43.56
22
£52.70
£37.64
22
CA$96.13
CA$68.66
22
A$99.26
A$70.89
22
S$89.78
S$64.12
22
HK$548.27
HK$391.59
22
CHF 55.67
CHF 39.76
22
NOK kr670.71
NOK kr479.05
22
DKK kr455.74
DKK kr325.51
22
NZ$120.34
NZ$85.95
22
د.إ257.03
د.إ183.58
22
৳8,600.74
৳6,143.03
22
₹6,527.71
₹4,662.38
22
RM275.72
RM196.93
22
₦95,391.47
₦68,132.87
22
₨19,567.91
₨13,976.28
22
฿2,300.57
฿1,643.17
22
₺3,101.96
₺2,215.55
22
B$367.24
B$262.30
22
R1,184.04
R845.69
22
Лв119.30
Лв85.21
22
₩104,938.99
₩74,952.14
22
₪218.14
₪155.80
22
₱4,209.05
₱3,006.29
22
¥11,137
¥7,954.55
22
MX$1,245.44
MX$889.55
22
QR256.07
QR182.90
22
P955.07
P682.16
22
KSh9,070.70
KSh6,478.70
22
E£3,655.88
E£2,611.19
22
ብር10,996.60
ብር7,854.26
22
Kz63,840.04
Kz45,597.42
22
CLP$63,982.75
CLP$45,699.35
22
CN¥482.96
CN¥344.95
22
RD$4,257.86
RD$3,041.15
22
DA9,266.48
DA6,618.54
22
FJ$155.29
FJ$110.91
22
Q536.93
Q383.50
22
GY$14,664.32
GY$10,473.91
22
ISK kr8,734.75
ISK kr6,238.75
22
DH659.02
DH470.70
22
L1,226.60
L876.09
22
ден3,760.05
ден2,685.60
22
MOP$565.86
MOP$404.16
22
N$1,175.54
N$839.62
22
C$2,575.63
C$1,839.63
22
रु10,399.93
रु7,428.10
22
S/240.49
S/171.77
22
K303.86
K217.03
22
SAR262.82
SAR187.71
22
ZK1,370.67
ZK978.99
22
L310.89
L222.05
22
Kč1,494.75
Kč1,067.62
22
Ft23,959.08
Ft17,112.65
22
SEK kr657.72
SEK kr469.77
22
ARS$97,601.97
ARS$69,711.71
22
Bs484.35
Bs345.94
22
COP$260,100.77
COP$185,775.64
22
₡32,893.05
₡23,493.69
22
L1,858.72
L1,327.58
22
₲453,014.30
₲323,563.15
22
$U2,834.60
$U2,024.60
22
zł261.02
zł186.43
22
Les matrices McKinsey et BCG enfin compréhensibles
Philippe Massol
Analyse et explications techniques des pièges et usage des matrices BCG et McKinsey.
Recorded
Durée:
1 heure 10 minutes
Inclus:
5 vidéos
Niveau:
Avancée
$69.99
$49.99
61
€61
€43.56
61
£52.70
£37.64
61
CA$96.13
CA$68.66
61
A$99.26
A$70.89
61
S$89.78
S$64.12
61
HK$548.27
HK$391.59
61
CHF 55.67
CHF 39.76
61
NOK kr670.71
NOK kr479.05
61
DKK kr455.74
DKK kr325.51
61
NZ$120.34
NZ$85.95
61
د.إ257.03
د.إ183.58
61
৳8,600.74
৳6,143.03
61
₹6,527.71
₹4,662.38
61
RM275.72
RM196.93
61
₦95,391.47
₦68,132.87
61
₨19,567.91
₨13,976.28
61
฿2,300.57
฿1,643.17
61
₺3,101.96
₺2,215.55
61
B$367.24
B$262.30
61
R1,184.04
R845.69
61
Лв119.30
Лв85.21
61
₩104,938.99
₩74,952.14
61
₪218.14
₪155.80
61
₱4,209.05
₱3,006.29
61
¥11,137
¥7,954.55
61
MX$1,245.44
MX$889.55
61
QR256.07
QR182.90
61
P955.07
P682.16
61
KSh9,070.70
KSh6,478.70
61
E£3,655.88
E£2,611.19
61
ብር10,996.60
ብር7,854.26
61
Kz63,840.04
Kz45,597.42
61
CLP$63,982.75
CLP$45,699.35
61
CN¥482.96
CN¥344.95
61
RD$4,257.86
RD$3,041.15
61
DA9,266.48
DA6,618.54
61
FJ$155.29
FJ$110.91
61
Q536.93
Q383.50
61
GY$14,664.32
GY$10,473.91
61
ISK kr8,734.75
ISK kr6,238.75
61
DH659.02
DH470.70
61
L1,226.60
L876.09
61
ден3,760.05
ден2,685.60
61
MOP$565.86
MOP$404.16
61
N$1,175.54
N$839.62
61
C$2,575.63
C$1,839.63
61
रु10,399.93
रु7,428.10
61
S/240.49
S/171.77
61
K303.86
K217.03
61
SAR262.82
SAR187.71
61
ZK1,370.67
ZK978.99
61
L310.89
L222.05
61
Kč1,494.75
Kč1,067.62
61
Ft23,959.08
Ft17,112.65
61
SEK kr657.72
SEK kr469.77
61
ARS$97,601.97
ARS$69,711.71
61
Bs484.35
Bs345.94
61
COP$260,100.77
COP$185,775.64
61
₡32,893.05
₡23,493.69
61
L1,858.72
L1,327.58
61
₲453,014.30
₲323,563.15
61
$U2,834.60
$U2,024.60
61
zł261.02
zł186.43
61
Innovation frugale: le Jugaad. L'innovation peu chère
Philippe Massol
Trouvez l'inspiration pour des innovations qui pourraient vous ouvrir de nouveaux marchés.
Recorded
Durée:
50 minutes
Inclus:
6 vidéos
Niveau:
Tous les niveaux
$69.99
$49.99
47
€61
€43.56
47
£52.70
£37.64
47
CA$96.13
CA$68.66
47
A$99.26
A$70.89
47
S$89.78
S$64.12
47
HK$548.27
HK$391.59
47
CHF 55.67
CHF 39.76
47
NOK kr670.71
NOK kr479.05
47
DKK kr455.74
DKK kr325.51
47
NZ$120.34
NZ$85.95
47
د.إ257.03
د.إ183.58
47
৳8,600.74
৳6,143.03
47
₹6,527.71
₹4,662.38
47
RM275.72
RM196.93
47
₦95,391.47
₦68,132.87
47
₨19,567.91
₨13,976.28
47
฿2,300.57
฿1,643.17
47
₺3,101.96
₺2,215.55
47
B$367.24
B$262.30
47
R1,184.04
R845.69
47
Лв119.30
Лв85.21
47
₩104,938.99
₩74,952.14
47
₪218.14
₪155.80
47
₱4,209.05
₱3,006.29
47
¥11,137
¥7,954.55
47
MX$1,245.44
MX$889.55
47
QR256.07
QR182.90
47
P955.07
P682.16
47
KSh9,070.70
KSh6,478.70
47
E£3,655.88
E£2,611.19
47
ብር10,996.60
ብር7,854.26
47
Kz63,840.04
Kz45,597.42
47
CLP$63,982.75
CLP$45,699.35
47
CN¥482.96
CN¥344.95
47
RD$4,257.86
RD$3,041.15
47
DA9,266.48
DA6,618.54
47
FJ$155.29
FJ$110.91
47
Q536.93
Q383.50
47
GY$14,664.32
GY$10,473.91
47
ISK kr8,734.75
ISK kr6,238.75
47
DH659.02
DH470.70
47
L1,226.60
L876.09
47
ден3,760.05
ден2,685.60
47
MOP$565.86
MOP$404.16
47
N$1,175.54
N$839.62
47
C$2,575.63
C$1,839.63
47
रु10,399.93
रु7,428.10
47
S/240.49
S/171.77
47
K303.86
K217.03
47
SAR262.82
SAR187.71
47
ZK1,370.67
ZK978.99
47
L310.89
L222.05
47
Kč1,494.75
Kč1,067.62
47
Ft23,959.08
Ft17,112.65
47
SEK kr657.72
SEK kr469.77
47
ARS$97,601.97
ARS$69,711.71
47
Bs484.35
Bs345.94
47
COP$260,100.77
COP$185,775.64
47
₡32,893.05
₡23,493.69
47
L1,858.72
L1,327.58
47
₲453,014.30
₲323,563.15
47
$U2,834.60
$U2,024.60
47
zł261.02
zł186.43
47
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